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Part I: Understanding Marketing Management 1
Part II: Analyzing Marketing Opportunities 19
Part III: Developing Marketing Strategies 49
Part IV: Shaping the Market Offering 65
Part V: Managing and Delivering Marketing Programs 81
Suggested Lectures 115
Computer Exercises- Student Handout 279 135458.rar (36.93 KB)

2007-7-11 07:36:00 ÉÏ´«

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