服务业市场营销：服务价值链管理

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Services Marketing: Managing the Service Value Chain by: Manfred Bruhn, Dominck Georgi
English | (2006) | ISBN: 0273681575 | 538 pages | PDF | 4 MB

Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.

服务业市场营销_服务价值链管理Services Marketing_Managing the Service Value Chain.rar (3.4 MB, 需要: 10 个论坛币) 本附件包括：

• 服务业市场营销_服务价值链管理Services Marketing_Managing the Service Value Chain.pdf

2012-10-15 03:35:42 上传

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关键词：价值链管理 市场营销 服务业 价值链 Practitioner efforts 市场营销 innovation management strategic 价值链理论 剩余价值理论