荣誉与奖励(国际)
Finalist, William O'Dell Best Paper Award for "the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice,” Journal of Marketing Research, 2011
Finalist, Paul Green Best Paper Award for "the article that has demonstrated the most potential to contribute significantly to the practice of marketing research and research in marketing," Journal of Marketing Research, 2007
Winner, Behavioral Pricing Doctoral Dissertation Competition, 2004
Honorable Mention, Alden G. Clayton Award for "the best doctoral dissertation proposals on important marketing subjects," Marketing Science Institute, 2003
荣誉与奖励(国内)
2012年JMS中国营销科学学术年会论文奖(范筱萌,郑毓煌,陈辉辉,杨文滢,“混乱的物理环境对消费者自我控制的影响”)
2012年JMS中国营销科学博士生论坛论文奖(陈瑞,郑毓煌,“红颜一定祸水吗?性感刺激对男性在任务表现中自我控制的影响”)
参与的国家自然科学基金重点项目评估获得“优”(中国本土品牌成长与创新研究,课题负责人:赵平,批准号:70632003),2011年
2011年JMS中国营销科学学术年会论文奖 (童璐琼,郑毓煌,朱睿,赵平,“金钱概念对消费者对于实用品和享乐品选择的影响”)
2011年JMS中国营销科学博士生论坛论文奖(一等奖) (童璐琼,朱睿,郑毓煌,赵平,“Exploring the Influence of Ambient Temperature on Consumers’ Cognitive Performance”)
2011年教育部全国博士生论坛(管理学)论文奖 (童璐琼,郑毓煌,赵平,“基于奢侈品消费的市场细分研究”)
2011年教育部全国博士生论坛(管理学)论文奖(鞠雪楠,郑毓煌,胡左浩,“不确定性下沉默成本效应随时间推移的递增”)
2010年JMS中国营销科学学术年会论文奖 (郑毓煌,刘晓,“产品排列分类对消费者自我控制的影响”)
2010年JMS中国营销科学博士生论坛论文奖(董春艳,郑毓煌,夏春玉,“陌生人存在对消费者自我控制的影响研究”)
2009年JMS中国营销科学学术年会论文奖(郑毓煌,董春艳,“决策中断对消费者自我控制决策的影响”)
2009年JMS中国营销科学博士生论坛论文奖(童璐琼,郑毓煌,赵平,“工作努力与购物慷慨”)
期刊论文(国际)
Tong, Luqiong, Yuhuang Zheng, and Ping Zhao (2013), "Is Money Really the Root of All Evil? The Impact of Priming Money on Consumer Choice," Marketing Letters, forthcoming.
Kivetz, Ran, Oleg Urminsky, and Yuhuang Zheng (2006), “The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention,” Journal of Marketing Research, 43 (1), 39-58. (Finalist, 2011 William O'Dell Best Paper Award; Finalist, 2007 Paul Green Best Paper Award)
Kivetz, Ran and Yuhuang Zheng (2006), “Determinants of Justification and Self-Control,” Journal of Experimental Psychology: General, 135 (4), 572-587.
期刊论文(国内)
鞠雪楠、郑毓煌、胡左浩,“不确定性下沉默成本效应随时间推移的递增”,《清华大学学报(哲学社会科学版)》,26,2011年增1期,13-18。
童璐琼、郑毓煌、赵平,“基于奢侈品消费的细分市场研究”,《清华大学学报(哲学社会科学版)》,26,2011年增1期,52-58。
童璐琼、郑毓煌、赵平,"努力程度对消费者购买意愿的影响", 《心理学报》,43(10),2011年10月,1211−1218。
童璐琼、郑毓煌、赵平,“借我一双时间的慧眼:时间概念对消费者有益品和有害品选择的影响”,《营销科学学报》,7(3),2011年9月,42-50。
董春艳、郑毓煌、夏春玉,“陌生人存在对消费者自我控制的影响”,《营销科学学报》,7(2),2011年6月,32-44。
郑毓煌、董春艳, “决策中断对消费者自我控制的影响”, 《营销科学学报》, 7(1),2011年3月,1-14。
张黎、郑毓煌、吴川,“消费者的调节聚焦对品牌延伸评价的影响”,《营销科学学报》, 7(1),2011年3月,15-34。
董春艳 、郑毓煌,“消费者自我控制:文献评述与研究展望”, 《经济管理》,2010年11期, 170-177。
董春艳、郑毓煌、夏春玉、赵平,“他人自我控制行为对观察者自我控制决策的影响”,《营销科学学报》,6(2),2010年6月,1-13。
刘红艳、王海忠、郑毓煌,“微小属性对品牌评价的放大效应”,《中国工业经济》,249,2008年12月,103-112。
郑毓煌,“理由启发式:消费者购买或选择享乐品的一个简单而有效的决策过程”,《营销科学学报》,3(4),2007年12月,63-71。
会议论文(国际)
Tong, Luqiong, Rui (Juliet) Zhu, Yuhuang Zheng, and Ping Zhao (2012), "Warmer or Cooler: Exploring the Influence of Ambient Temperature on Cognitive Task Performance ", the ACR Conference, Vancouver, Canada.
Zheng, Yuhuang (2012), “Consumer Attitudes and Behavior: The Predicting Roles of Personal, Physical, and Social Factors”, the INFORMS International Conference, Beijing. (Session Chair).
Fan, Xiaomeng, En-Chung Chang, Duane Wegener, and Yuhuang Zheng (2012), "Tense and Energetic Arousal Routs to Consumer Attitudes", the INFORMS International Conference, Beijing.
Wei, Wei and Yuhuang Zheng (2012), "The Differential Effects of Adding “Green” Attributes on Hedonic versus Utilitarian Products", the INFORMS International Conference, Beijing.
Tong, Luqiong, Rui (Juliet) Zhu, Yuhuang Zheng, and Ping Zhao (2011), "Warmer or Cooler: Exploring the Influence of Ambient Temperature on Cognitive Task Performance ", the ACR Conference, St. Louis, MO.
Zheng, Yuhuang and Luqiong Tong (2011), “The Impact of Effort on Consumers’ Willingness-to-Pay in Hedonic vs. Utilitarian Purchases”, the Asia-Pacific ACR Conference, Beijing.
Zheng, Yuhuang, Xiao Liu, and Joachim Vosgerau (2011), "The Impact of Sorting Choice Options on Consumer Self-Control", the Asia-Pacific ACR Conference, Beijing.
Tong, Luqiong, Rui (Juliet) Zhu, Yuhuang Zheng, and Ping Zhao (2011), "Exploring the Influence of Ambient Temperature on Cognitive Task Performance ", the Asia-Pacific ACR Conference, Beijing.
Zheng, Yuhuang and Luqiong Tong (2010), “Work Hard, Pay More? The Impact of Effort on Consumers’ Willingness-to-Pay”, The SCP Conference, St. Pete Beach, Florida.
Zheng, Yuhuang and Luqiong Tong (2010), “The Differential Impact of Effort on Consumers’ WTP for Hedonic vs. Utilitarian Products”, Behavioral Pricing Conference, Boston.
Zheng, Yuhuang and Ran Kivetz (2009), “The Differential Promotion Effectiveness on Hedonic versus Utilitarian Products” in Advances in Consumer Research, Vol. 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 565.
Zheng, Yuhuang (2009),“Promotion as A Justification for Hedonic Consumption”,Cheung Kong GSB Marketing Research Forum.
Zheng, Yuhuang (2009), “From Justification and Self-Control to Promotion Effectiveness”, 2009 Hawaii International Conference on Business.
Zheng, Yuhuang and Ran Kivetz (2007), “Effort, Excellence and Income Stinginess: How Do People Justify Self-Gratification?” in European Advances in Consumer Research, Vol. 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele C. Otnes, Milan, Italy : Association for Consumer Research.
Kahn, Uzma and Yuhuang Zheng (2007), “A Behavioral Perspective on Differential Effectiveness of Promotions,” in Proceedings of the Society for Consumer Psychology 2007 Winter Conference, eds. Dawn Lerman and David Luna, Las Vegas, NV: Society for Consumer Psychology, 254.
Zheng, Yuhuang and Ran Kivetz (2007), “Justification and Promotion Effectiveness,” in Proceedings of the Society for Consumer Psychology 2007 Winter Conference, eds. Dawn Lerman and David Luna, Las Vegas, NV: Society for Consumer Psychology, 254-255.
Kivetz, Ran and Yuhuang Zheng (2007), “The Justification Heuristic: The Impact of Effort and Income Stinginess on the Decision to Indulge,” in Proceedings of the Society for Consumer Psychology 2007 Winter Conference, eds. Dawn Lerman and David Luna, Las Vegas, NV: Society for Consumer Psychology, 227-228.
Kivetz, Ran and Yuhuang Zheng (2006), “Determinants of Justification and Self-Control,” in Proceedings of the Society for Judgment and Decision Making 2006 Conference, Houston, TX, November.
Kivetz, Ran, Oleg Urminsky, and Yuhuang Zheng (2006), “The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention,” in Advances in Consumer Research, Volume 33, eds. Cornelia Pechmann and Linda L. Price, Duluth, MN: Association for Consumer Research, 425-426.
Kivetz, Ran and Yuhuang Zheng (2006), “Emerging Perspectives on Self-Control,” in Advances in Consumer Research, Volume 33, eds. Cornelia Pechmann and Linda L. Price, Duluth, MN: Association for Consumer Research, 594.
Kivetz, Ran and Yuhuang Zheng (2006), “Determinants of Justification and Self-Control,” in Advances in Consumer Research, Volume 33, eds. Cornelia Pechmann and Linda L. Price, Duluth, MN: Association for Consumer Research, 595-596.
Kivetz, Ran, Oleg Urminsky, and Yuhuang Zheng (2005), “The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention,” in Proceedings of the INFORMS Society for Marketing Science 2004 Conference, Atlanta, GA, June.
Kivetz, Ran, Oleg Urminsky, and Yuhuang Zheng (2004), “Goal-Motivated Purchase Acceleration: Evidence and Consequences in Reward Programs,” in Proceedings of the Society for Judgment and Decision Making 2004 Conference, Minneapolis, MN, November.
Zheng, Yuhuang and Ran Kivetz (2004), “How do Promotion Programs Affect Consumers’ Purchase Decisions: A Behavioral Perspective,” in Proceedings of the INFORMS Society for Marketing Science 2004 Conference, Rotterdam, The Netherlands, June.
Zheng, Yuhuang (2003), “The Role of Justification in Purchase or Consumption Decisions of Hedonic Luxuries versus Utilitarian Necessities,” in Proceedings of the Society for Judgment and Decision Making 2003 Conference, Vancouver, B.C., Canada, November.
会议论文(国内)
范筱萌,郑毓煌,陈辉辉,杨文滢,“混乱的物理环境对消费者自我控制的影响”,2012年JMS中国营销科学学术年会暨博士生论坛论文集.(本文获年会论文奖)
陈瑞,郑毓煌,“红颜一定祸水吗?性感刺激对男性在任务表现中自我控制的影响”,2012年JMS中国营销科学学术年会暨博士生论坛论文集.(本文获博士生论坛论文奖)
郑毓煌、陶陶,“8/10=80/100吗?量度大小对消费者感知评价的影响”,2012年JMS中国营销科学学术年会暨博士生论坛论文集.
袁少锋,郑毓煌,李宝库,“我能买来爱吗?配偶吸引目标对女性炫耀性消费倾向的影响”,2012年JMS中国营销科学学术年会暨博士生论坛论文集.
童璐琼,郑毓煌,朱睿,赵平,“金钱概念对消费者对于实用品和享乐品选择的影响”,2011年JMS中国营销科学学术年会暨博士生论坛论文集.(本文获年会论文奖)
童璐琼,朱睿,郑毓煌,赵平,“Exploring the Influence of Ambient Temperature on Consumers’ Cognitive Performance”, 2011年JMS中国营销科学学术年会暨博士生论坛论文集.(本文获博士生论坛论文一等奖)
郑毓煌,董越,“产品种类对捆绑销售定价策略的影响”,2011年JMS中国营销科学学术年会暨博士生论坛论文集.
童璐琼,郑毓煌,赵平,“借我一双时间的慧眼:时间概念对消费者自我控制的影响”, 2011年JMS中国营销科学学术年会暨博士生论坛论文集.
袁少锋,郑毓煌,李宝库,“中国消费者的炫耀性消费:补偿性动机还是显示性动机?”,2011年JMS中国营销科学学术年会暨博士生论坛论文集.
郑毓煌、陶陶,“洋品牌名效应—思考程度和产品类别的调节效应”,2011年JMS中国营销科学学术年会暨博士生论坛论文集.
郑毓煌、刘晓,“产品排列分类对消费者自我控制的影响”,2010年JMS中国营销科学学术年会暨博士生论坛论文集. (本文获年会论文奖)
董春艳、郑毓煌、夏春玉,“陌生人存在对消费者自我控制的影响研究”,2010年JMS中国营销科学学术年会暨博士生论坛论文集. (本文获博士生论坛论文奖)
郑毓煌、刘晓、沙漠,“我国高校营销学术研究现状—基于2005~2009期间39所高校在八个学术期刊上的营销类论文数目的比较分析”,2010年JMS中国营销科学学术年会暨博士生论坛论文集.
张黎、郑毓煌、吴川,“消费者的调节聚焦属性对品牌延伸评价的影响”,2010年JMS中国营销科学学术年会暨博士生论坛论文集.
董越、郑毓煌,“调节定向类型对消费者颜色偏好的影响”,2010年JMS中国营销科学学术年会暨博士生论坛论文集
文河根、郑毓煌,“个体调节聚焦理论视角下的推荐奖励计划对消费者推荐意愿的影响研究”,2010年JMS中国营销科学学术年会暨博士生论坛论文集
郑毓煌、董越,“统合,分离,还是免费:产品种类对定价策略的影响”,2009年JMS中国营销科学学术年会暨博士生论坛论文集
郑毓煌、刘爽,“中国主要大学及商学院工商管理学术研究现状及比较”,2009年JMS中国营销科学学术年会暨博士生论坛论文集
郑毓煌、董春艳,“决策中断对消费者自我控制决策的影响”,2009年JMS中国营销科学学术年会暨博士生论坛论文集.(本文获年会论文奖)
童璐琼、郑毓煌、赵平,“工作努力与购物慷慨”,2009年JMS中国营销科学学术年会暨博士生论坛论文集.(本文获博士生论坛论文奖)
专著与章节(国际)
Capon, Noel, Willem Burgers, and Yuhuang Zheng (2011), Marketing for China's Managers: Current and Future (2nd Edition), Wessex Press, New York.
Zheng, Yuhuang and Dan Su (2011), "Hedonic vs. Utilitarian Consumption in China," in Handbook of Contemporary Marketing in China: Theories and Practices, Nova Science Publishers, Inc., New York.
专著与章节(国内)
诺埃尔·凯普、柏唯良、郑毓煌(2012),《写给中国经理人的市场营销学》(中文版),中国青年出版社,北京。
诺埃尔·凯普、柏唯良、郑毓煌(2012),《市场营销学》(英文影印版),北京大学出版社,北京。
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