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VIDEO TUTORIAL: Testing Common Method BiasVIDEO TUTORIAL: The correct approach to using a CLFCommon Latent Factor This method uses a common latent factor (CLF) to capture the common variance among all observed variables in the model. To do this, simply add a latent factor to your AMOS CFA model (as in the figure below), and then connect it to all observed items in the model. Then compare the standardized regression weights from this model to the standardized regression weights of a model without the CLF. If there are large differences (like greater than 0.200) then you will want to retain the CLF as you either impute composites from factor scores, or as you move in to the structural model. The CLF video tutorial demonstrates how to do this.
Marker Variable This method is simply an extended, and probably more accurate way to do the common latent factor method. For this method, just add another latent factor to the model (as in the figure below), but make sure it is something that you would not expect to correlate with the other latent factors in the model (i.e., the observed variables for this new factor should have low, or no, correlation with the observed variables from the other factors). Then add the common latent factor. This method teases out truer common variance than the basic common latent factor method because it is finding the common variance between unrelated latent factors. Thus, any common variance is likely due to a common method bias, rather than natural correlations. This method is demonstrated in the common method bias video tutorial.
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