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Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 18 edition
Arthur Thompson (Author), Margaret Peteraf (Author), John Gamble (Author), A. J. Strickland III (Author)
Book Description
Publication Date: January 27, 2011 | ISBN-10: 9780078112720 | ISBN-13: 978-0078112720 | Edition: 18
Overview: The 18th edition of Crafting and Executing Strategy represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.
Known for its cases and teaching notes, this edition provides an unparalleled case line up of 28 cases. (1) 25 of the 28 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there’s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
注明：高清彩色英文原版电子书，共11个压缩文件，需下载所有附件才能解压成一个PDF文档。Total Pages: 916
由于该电子书Concept部分的第六章缺少十多页，因此另外附上了完整的第五章及第六章的黑白扫描版。
需要用到该书的人一定了解，该书纸质版相当贵，而且电子版也非常难找到。所以收取一定论坛币，希望对需要的人有帮助。
Chapter 5 and 6.pdf
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Crafting and Executing Strategy All Chapters.part11.rar
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Crafting and Executing Strategy All Chapters.part10.rar
(20 MB, 需要: 3 个论坛币)
Crafting and Executing Strategy All Chapters.part09.rar
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Crafting and Executing Strategy All Chapters.part08.rar
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Crafting and Executing Strategy All Chapters.part07.rar
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Crafting and Executing Strategy All Chapters.part06.rar
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Crafting and Executing Strategy All Chapters.part05.rar
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Crafting and Executing Strategy All Chapters.part04.rar
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Crafting and Executing Strategy All Chapters.part03.rar
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Crafting and Executing Strategy All Chapters.part02.rar
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Crafting and Executing Strategy All Chapters.part01.rar
(20 MB, 需要: 3 个论坛币)
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