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英文文献：Return to Tourist Destination. Is it Reputation, After All?
英文文献作者：Francisco J. Ledesma,Manuel Navarro,Jorge V.
英文文献摘要：
In this paper we study the hypothesis that the repeated purchases in the tourism markets could be considered as a consequence of asymmetrical information problems. We analyze this hypothesis with the case study of the Island of Tenerife by the estimation of a count data model. We obtain that the length of the stay and the information obtained from previous visits and/or relatives and friends might increase the return to a destination suggesting the presence of a reputation mechanism as proposed by Shapiro (1983). We also estimate the determinants of the willingness to return confirming the main results.
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