免费英文资料:转型经济中的国际贸易中介和市场知识转移,

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International trade intermediaries and the transfer of marketing knowledge in transition economies

A B S T R A C T
The process of market reform that characterizes the move away from regimes of central
planning in transition economies creates a need for managers to acquire the techniques
and skills of marketing. In contrast with an extant emphasis on inward direct investment,
this study examines the role played by international trade intermediaries in the transfer of
marketing knowledge across borders. Data collected from manufacturers in central China
reveal that the value of marketing knowledge transferred is contingent upon intermediary
performance of exportmarketing services and the likelihood of intermediary replacement.

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关键词：国际贸易 英文资料 知识转移 Intermediary Manufacturer 英文资料 国际贸易 知识 中介 transition

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lotuseaters 发表于 2014-3-13 08:48
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谢谢斑竹鼓励