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Amazon Prime Goes To $99, Newcomers Have A Week To Jump In Before The Price Increase
Cited from http://www.forbes.com/sites/markrogowsky/2014/03/13/prime-time-amazon-gives-newcomers-a-week-to-jump-in-before-the-price-increase/
Amazon Prime, the 2-day shipping, video streaming, e-book lending service, is about to get more expensive. The e-tail giant’s catch-all offering will cost $99 annually, up from $79, starting a week from today. The change, which Amazon telegraphed during its most-recent earnings announcement, can be seen on the home page right now. Amazon Student will see an increase to $49 annually from $39, though you can get 6 months free of the shipping benefit when you first sign up if you’re willing to forgo video streaming during that time. The bump represents the first time since the service launched in 2005 that Amazon has raised the price for Prime.
For customers who primarily use Amazon’s video service, Prime is now very slightly more expensive than Netflix, which runs just under $96 per year. But its likely few of the “tens of millions” Amazon claims use Prime are signed up just for the video. In keeping the service at under $100, the question now is whether many will cancel. To mollify them, Amazon is rumored to be getting ready to roll out a music streaming service, along the lines of Apples iTunes Radio as well as a set-top box akin to the Roku or AppleTV.
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