[超级爆]品牌管理Strategic Brand Management, 4 edition_Kevin Lane Keller

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【教材简介】
此书为最牛的品牌管理教材第4版的国际版，请忽略上面给出的封面，国际版的封面与上面配图有所不同。
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

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