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Contents
INTRODUCTION.........................................................................................................1
Report Coverage ....................................................................................................................................................1
Executive Summary ..............................................................................................................................................1
Other Access Asia Reports of Possible Interest..............................................................................................2
Glossary....................................................................................................................................................................3
Free Monthly Online Newsletter and Editorials ............................................................................................5
1 CHINA’S WINE MARKET......................................................................................6
Important Notice: Inconsistencies in Definitions of Retail Sales Data From The National Bureau of
Statistics................................................................................................................................................................6
1.1 Overview............................................................................................................................................................8
1.2 China’s Total Food & Beverage Market ...................................................................................................9
1.2.1 Total Food Market: Total Value Trends................................................................................................9
Table 1.1 CURRENT VALUE OF TOTAL FOOD EXPENDITURE BY MAJOR PRODUCT
CATEGORY, 2000-2006* ...................................................................................................................................9
1.2.2 Total Food Market: Urban Value Trends ............................................................................................10
Table 1.2 URBAN FOOD EXPENDITURE CURRENT VALUE BY MAJOR PRODUCT
CATEGORY, 2000-2006* ................................................................................................................................ 10
1.2.3 Total Food Market: Rural Value Trends..............................................................................................11
Table 1.3 VALUE OF RURAL FOOD EXPENDITURE CURRENT VALUE BY MAJOR
PRODUCT CATEGORY, 2000-2006*..........................................................................................................11
1.3 China’s Wine Market .................................................................................................................................12
1.3.1 The Wine Market: Total Market Size ...................................................................................................12
Table 1.4 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR
WINE IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2000-2006...
.........................................................................................................................................................14
1.3.2 The Wine Market: Total Market Retail/HoReCa Split......................................................................15
Table 1.5 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND
HORECA FOR WINE IN CHINA, 2000-2006............................................................................................15
1.3.3 The Wine Market: Total Market Growth.............................................................................................15
Table 1.6 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL
AND HORECA FOR WINE IN CHINA, 2000-2006.................................................................................15
1.3.4 The Wine Market: Per Capita Consumption.......................................................................................16
Table 1.7 PER CAPITA CONSUMER MARKET FOR WINE IN CHINA, 2000-2006............16
1.3.5 The Wine Market: Food Market Significance ....................................................................................16
Table 1.8 RETAIL WINE SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS
RETAIL SALES & TOTAL FOOD EXPENDITURE IN CHINA, 2000-2006..................................16
1.4 Regional Markets .........................................................................................................................................18
1.4.1 Regional Markets: Provincial Values...................................................................................................18
Table 1.9 WINE CURRENT TOTAL MARKET VALUE BY PROVINCE IN CHINA, 2000-
2006 .........................................................................................................................................................18
1.4.2 Regional Markets: Provincial Value Shares & Growth ....................................................................19
Table 1.10 % BREAKDOWN & PERIOD GROWTH OF WINE CURRENT SALES
VALUE BY PROVINCE IN CHINA, 2006..................................................................................................19
1.4.3 Regional Markets: Provincial Per Capita Spend ................................................................................20
Table 1.11 PER CAPITA SPENDING ON WINE BY PROVINCE IN CHINA, 2000-2006. 20
1.4.4 Regional Markets: Provincial Volumes ...............................................................................................21
Table 1.12 WINE MARKET VOLUME BY PROVINCE IN CHINA, 2000-2006...................21
1.4.5 Regional Markets: Provincial Volume Shares & Growth.................................................................22
Table 1.13 % BREAKDOWN & PERIOD GROWTH OF WINE SALES VOLUME BY
PROVINCE IN CHINA, 2006..........................................................................................................................22
1.4.6 Regional Markets: Provincial Per Capita Volume Consumption....................................................23
Table 1.14 PER CAPITA VOLUME CONSUMPTION OF WINE BY PROVINCE IN
CHINA, 2000-2006.............................................................................................................................................23
1.5 Sector Breakdown........................................................................................................................................24
1.5.1 Retail Sector Breakdown: Sector Values & Volumes .......................................................................24
Table 1.15 THE RETAIL MARKET FOR WINE BY SECTOR IN VOLUME & CURRENT
VALUE TERMS IN CHINA, 2000-2006.......................................................................................................25
1.5.2 Retail Sector Breakdown: Sector Shares .............................................................................................26
Table 1.16 % BREAKDOWN OF THE RETAIL MARKET FOR WINE IN VOLUME &
VALUE TERMS IN CHINA, 2000-2006.......................................................................................................26
1.5.3 Retail Sector Breakdown: Annual Growth Rates...............................................................................26
Table 1.17 % ANNUAL GROWTH OF THE RETAIL MARKET FOR WINE IN VOLUME
& CURRENT VALUE TERMS IN CHINA, 2000-2006...........................................................................26
1.6 Urban & Rural Sales of Wine in China ..................................................................................................27
1.6.1 Urban & Rural Market: Total Sales ......................................................................................................27
Table 1.18 THE CURRENT VALUE MARKET FOR WINE BY URBAN & RURAL
SALES IN CHINA, 2000-2006.........................................................................................................................27
1.6.2 Urban & Rural Market: Growth Rates .................................................................................................27
Table 1.19 % GROWTH OF THE CURRENT VALUE MARKET FOR WINE BY URBAN
& RURAL MARKETS IN CHINA, 2000-2006...........................................................................................28
1.7 Market Shares...............................................................................................................................................29
1.7.1 Market Shares: Leading Winery Revenues.........................................................................................29
Table 1.20 CHINA’S LEADING WINERIES BY REVENUES, 2002-2004...............................29
Table 1.21 LEADING WINERIES IN CHINA REVENUE SHARES, 2002-2004...................30
1.7.2 Market Shares: Leading Winery Profits...............................................................................................31
Table 1.22 CHINA’S LEADING WINERIES BY PROFITS, 2002-2004....................................31
Table 1.23 CHINA’S LEADING WINERIES BY PROFIT SHARES, 2002-2004...................32
1.7.3 Market Shares: By Major City in China ..............................................................................................33
Table 1.24 LEADING COMPANY SHARES OF VOLUME WINE SALES BY CITY IN
CHINA, 2002 ....................................................................................................................................................33
1.7.4 Market Shares: Leading Brand Shares .................................................................................................33
Table 1.25 10 LEADING WINE BRAND SHARES OF RETAIL WINE SALES IN CHINA,
2003 ....................................................................................................................................................35
1.8 Prices ...............................................................................................................................................................36
1.8.1 Prices: Retail Price Indices.....................................................................................................................36
Table 1.26 RETAIL PRICE INDICES BY BROAD SECTOR, 1999-2005................................36
1.8.2 Prices: Average Unit Values ..................................................................................................................37
Table 1.27 AVERAGE UNIT RETAIL PRICES OF WINE BY SECTOR IN CHINA, 2000-
2006 ....................................................................................................................................................37
1.8.4 Prices: Average Regional Unit Prices ..................................................................................................38
Table 1.28 AVERAGE LOCAL CURRENCY RETAIL PRICES OF WINE BY PROVINCE
IN CHINA, 2000-2006.......................................................................................................................................38
Table 1.29 AVERAGE US$ RETAIL PRICES OF WINE BY PROVINCE IN CHINA, 2000-
2006 ....................................................................................................................................................39
1.8.6 Prices: Average Regional Unit Price Growth .....................................................................................40
Table 1.30 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WINE BY
PROVINCE IN CHINA, 2000-2006...............................................................................................................40
1.8.7 Prices: Selected Product Prices .............................................................................................................41
Table 1.31 RETAIL PRICES ON SELECTED DOMESTIC & FOREIGN WINES IN
CHINA, 2005 ....................................................................................................................................................41
1.9 Outlook ...........................................................................................................................................................42
1.9.1 Outlook: Forecast Trends.......................................................................................................................42
1.9.2 Outlook: Total Value Market Size ........................................................................................................42
Table 1.32 FORECAST RETAIL VALUE MARKET FOR WINE IN CHINA, 2007-2011..43
1.9.3 Outlook: Total Volume Market Size ....................................................................................................43
Table 1.33 FORECAST RETAIL VOLUME MARKET FOR WINE IN CHINA, 2007-2011..
....................................................................................................................................................43
1.9.4 Outlook: Retail Sector Values & Volumes .........................................................................................43
Table 1.34 FORECAST CONSTANT 2004 VALUE & VOLUME RETAIL SALES OF
WINE BY SECTOR IN CHINA, 2007-2011................................................................................................44
1.9.5 Outlook: Retail Sector Breakdown .......................................................................................................44
Table 1.35 FORECAST % VALUE & VOLUME RETAIL SALES BREAKDOWN OF
WINE BY SECTOR IN CHINA, 2007-2011................................................................................................44
1.9.6 Outlook: Retail Sector Growth..............................................................................................................44
Table 1.36 FORECAST ANNUAL % VALUE & VOLUME RETAIL SALES GROWTH OF
WINE BY SECTOR IN CHINA, 2007-2011................................................................................................45
1.10 Current Issues.............................................................................................................................................46
1.10.1 Current Issues: Legislation...................................................................................................................46
1.10.2 Current Issues: WTO Impact...............................................................................................................46
1.10.3 Current Issues: Organic Production....................................................................................................48
1.10.4 Current Issues: Genetically Modified (GM) Food...........................................................................49
1.10.5 Current Issues: Food Safety.................................................................................................................50
1.10.6 Current Issues: Black Market ..............................................................................................................50
2 MARKETING & DISTRIBUTION ....................................................................... 52
2.1 Marketing & Advertising...........................................................................................................................52
2.1.1 Marketing & Advertising: Overview....................................................................................................52
2.1.2 Marketing & Advertising: Alcoholic Drinks Advertising and Promotion.....................................53
2.2 Consumers......................................................................................................................................................54
2.2.1 Consumer Profile: Broad Consumer Trends.......................................................................................54
2.2.2 Consumer Profile: Alcoholic Drinks Consumer Profile ...................................................................55
2.2.3 Consumer Profile: Wine Consumer Profile .........................................................................................56
2.2.4 Consumer Profile: Banqueting ..............................................................................................................57
2.2.5 Consumer Profile: Drinking Habits ......................................................................................................57
2.2.6 Consumer Profile: Attitudes Towards Alcohol Consumption .........................................................58
2.2.7 Consumer Profile: Factors Affecting Alcoholic Drinks Demand....................................................58
2.2.8 Consumer Profile: Alcoholic Drinks Health Concerns.....................................................................58
2.2.9 Consumer Profile: Wine Drinking Habits ...........................................................................................58
2.2.10 Consumers: Alcoholic Drinks Price Point.........................................................................................59
2.2.11 Consumers: Alcoholic Drinks Packaging..........................................................................................60
2.2.12 Consumers: Alcoholic Drinks Seasonal Demand ............................................................................60
2.3 Wholesale Distribution...............................................................................................................................60
2.3.1 Wholesale Distribution: Overview.......................................................................................................60
2.3.2 Wholesale Distribution: Alcoholic Drinks Wholesale Distribution................................................60
2.3.3 Wholesale Distribution: State Organisations & Private Distributors..............................................61
2.3.4 Wholesale Distribution: Production Legislation ................................................................................62
2.3.5 Wholesale Distribution: Trading Legislation......................................................................................63
2.3.6 Wholesale Distribution: Vertical Integration......................................................................................63
2.3.7 Wholesale Distribution: The Black Market.........................................................................................63
2.3.8 Wholesale Distribution: Wine Sales by Distribution Channel.........................................................63
Table 2.1 % BREAKDOWN OF THE TOTAL CONSUMER MARKET (INCLUDING
RETAIL AND HORECA) FOR WINE IN CHINA, 1998-2004.............................................................64
2.3.9 Wholesale Distribution: Leading Alcoholic Drinks Wholesalers ...................................................64
Table 2.2 10 LEADING WINE WHOLESALERS IN CHINA, 2003..............................................64
2.4 Retail Distribution .......................................................................................................................................65
2.4.9 Retail Distribution: Alcoholic Drinks Retail Sales by Outlet ..........................................................65
Table 2.3 % BREAKDOWN OF RETAIL ALCOHOLIC DRINKS SALES BY OUTLET
TYPE, 2000-2006................................................................................................................................................65
3 SOURCES OF SUPPLY...................................................................................... 66
3.1 Grape Wine Industry..................................................................................................................................66
3.1.1 Grape Wine Industry: China’s Wine Regions.....................................................................................66
3.1.2 Grape Wine Industry: Industry Manufacturers & Revenue..............................................................67
Table 3.1 TOTAL NUMBER OF WINE MANUFACTURERS AGAINST INDUSTRY
REVENUES, 1995-2006*..................................................................................................................................68
3.1.3 Grape Wine Industry: Industry Revenue & Profit .............................................................................68
Table 3.2 WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006* ........................69
3.1.4 Grape Wine Industry: Average Price Breakdown by Process Stage...............................................69
Table 3.3 BREAKDOWN OF AVERAGE WINE PRICE FROM MANUFACTURING COST
THROUGH TO FINAL RETAIL PRICE, 2004.........................................................................................70
3.1.5 Grape Wine Industry: Regional Winery Numbers .............................................................................71
Table 3.4 TOTAL NUMBER OF WINERIES BY PROVINCE IN CHINA, 2002-2004...........71
3.1.6 Grape Wine Industry: Regional Employee Numbers ........................................................................72
Table 3.5 TOTAL NUMBER OF WINERY EMPLOYEES BY PROVINCE IN CHINA, 2002-
2004 .........................................................................................................................................................72
Table 3.6 AVERAGE NUMBER OF EMPLOYEES PER WINERY BY PROVINCE IN
CHINA, 2002-2004.............................................................................................................................................73
3.1.7 Grape Wine Industry: Regional Revenues ..........................................................................................73
Table 3.7 TOTAL WINE INDUSTRY REVENUES BY PROVINCE IN CHINA, 2002-2004 74
Table 3.8 AVERAGE WINERY REVENUES BY PROVINCE IN CHINA, 2002-2004...........75
3.1.8 Grape Wine Industry: Regional Profits................................................................................................76
Table 3.9 TOTAL WINE INDUSTRY PROFITS BY PROVINCE IN CHINA, 2002-2004.....76
Table 3.10 AVERAGE WINERY PROFITS BY PROVINCE IN CHINA, 2002-2004 ...........77
3.1.9 Grape Wine Industry: Regional Profitability ......................................................................................77
Table 3.11 TOTAL WINE INDUSTRY PROFITABILITY BY PROVINCE IN CHINA,
2002-2004 ....................................................................................................................................................78
3.1.10 Grape Wine Industry: Regional Revenue Per Employee................................................................78
Table 3.12 AVERAGE WINE INDUSTRY REVENUES PER EMPLOYEE BY PROVINCE
IN CHINA, 2002-2004.......................................................................................................................................79
3.1.11 Grape Wine Industry: Regional Profit Per Employee.....................................................................80
Table 3.13 AVERAGE WINE INDUSTRY PROFITS PER EMPLOYEE BY PROVINCE IN
CHINA, 2002-2004.............................................................................................................................................80
3.2 Key Grape Wine Manufacturers ..............................................................................................................81
3.2.1 Key Grape Wine Manufacturers: Revenues........................................................................................81
Table 3.14 SUMMARY STATISTICS OF CHINA’S 10 LEADING GRAPE WINE
MANUFACTURERS, 2002..............................................................................................................................81
Table 3.15 SUMMARY STATISTICS OF CHINA’S 10 LEADING GRAPE WINE
MANUFACTURERS, 2003..............................................................................................................................81
Table 3.16 SUMMARY STATISTICS OF CHINA’S 10 LEADING GRAPE WINE
MANUFACTURERS, 2004..............................................................................................................................82
3.2.2 Key Grape Wine Manufacturers: Industry Revenue Shares.............................................................82
Table 3.17 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2002.......................................................................................................................82
Table 3.18 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2003.......................................................................................................................83
Table 3.19 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2004.......................................................................................................................83
3.2.3 Key Grape Wine Manufacturers: Profits .............................................................................................84
Table 3.20 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2002...........................................................................................................................84
Table 3.21 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2003...........................................................................................................................84
Table 3.22 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2004...........................................................................................................................85
3.2.4 Key Grape Wine Manufacturers: Industry Profit Shares ..................................................................85
Table 3.23 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ PROFITABILITY,
2002 ....................................................................................................................................................85
Table 3.24 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ PROFITABILITY,
2003 ....................................................................................................................................................86
Table 3.25 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ PROFITABILITY,
2004 ....................................................................................................................................................86
3.2.5 Key Grape Wine Manufacturers: Revenue Per Employee ...............................................................87
Table 3.26 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2002...........................................................................................................87
Table 3.27 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2003...........................................................................................................87
Table 3.28 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2004...........................................................................................................88
3.3 Fruit Wine Industry ....................................................................................................................................89
3.3.1 Fruit Wine Industry: Industry Manufacturers & Revenue................................................................89
Table 3.29 TOTAL NUMBER OF FRUIT WINE MANUFACTURERS AGAINST
INDUSTRY REVENUES, 1995-2006*..........................................................................................................89
3.3.2 Fruit Wine Industry: Industry Revenue & Profit ................................................................................89
Table 3.30 FRUIT WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*....90
3.3.3 Fruit Wine Industry: Regional Output Volume ..................................................................................90
Table 3.31 REGIONAL STATISTICS OF CHINA’S LEADING FRUIT WINE
MANUFACTURERS, 2004..............................................................................................................................90
3.4 Key Fruit Wine Manufacturers ................................................................................................................91
3.4.1 Key Fruit Wine Manufacturers: Key Statistics...................................................................................91
Table 3.32 SUMMARY STATISTICS OF CHINA’S LEADING FRUIT WINE
MANUFACTURERS, 2002..............................................................................................................................91
Table 3.33 SUMMARY STATISTICS OF CHINA’S LEADING FRUIT WINE
MANUFACTURERS, 2003..............................................................................................................................91
Table 3.34 SUMMARY STATISTICS OF CHINA’S LEADING FRUIT WINE
MANUFACTURERS, 2004..............................................................................................................................91
3.4.2 Key Fruit Wine Manufacturers: Industry Revenue Shares...............................................................92
Table 3.35 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2002.......................................................................................................................92
Table 3.36 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2003.......................................................................................................................92
Table 3.37 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF
INDUSTRY REVENUES, 2004.......................................................................................................................92
3.4.3 Key Fruit Wine Manufacturers: Industry Profit Shares ....................................................................93
Table 3.38 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2002...........................................................................................................................93
Table 3.39 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2003...........................................................................................................................93
Table 3.40 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF
INDUSTRY PROFITS, 2004...........................................................................................................................93
3.4.4 Key Fruit Wine Manufacturers: Profitability......................................................................................94
Table 3.41 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ PROFITABILITY,
2002 ....................................................................................................................................................94
Table 3.42 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ PROFITABILITY,
2003 ....................................................................................................................................................94
Table 3.43 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ PROFITABILITY,
2004 ....................................................................................................................................................94
3.4.5 Key Fruit Wine Manufacturers: Revenue Per Employee..................................................................95
Table 3.44 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2002...........................................................................................................95
Table 3.45 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2003...........................................................................................................95
Table 3.46 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ AVERAGE
REVENUES PER EMPLOYEE, 2004...........................................................................................................95
3.4.6 Fruit Wine: Key Trends in the Fruit Wine Market ............................................................................96
3.4.7 Fruit Wine: Demographic Profile of Fruit Wine Consumers ...........................................................96
3.4.8 Fruit Wine: Changing Dietary Habits and Fruit Wine Consumption .............................................97
3.5 Imports............................................................................................................................................................98
3.5.1 Imports: Value.........................................................................................................................................99
Table 3.47 IMPORT VALUE OF WINE INTO CHINA, 2000-2006*.........................................99
3.5.2 Imports: Volume ...................................................................................................................................100
Table 3.48 IMPORT VOLUME OF WINE INTO CHINA, 2000-2006*...................................100
3.5.3 Imports: Significance ............................................................................................................................100
Table 3.49 IMPORTS AS A % OF TOTAL VOLUME WINE CONSUMPTION IN CHINA,
2000-2006* ..................................................................................................................................................100
3.6 Exports ..........................................................................................................................................................100
3.6.1 Exports: Value.......................................................................................................................................100
Table 3.50 EXPORT VALUE OF WINES FROM CHINA, 2000-2006*...................................100
3.6.2 Exports: Volume ...................................................................................................................................100
Table 3.51 EXPORT VOLUME OF WINES FROM CHINA, 2000-2006*..............................101
3.6.3 Exports: Significance ............................................................................................................................101
Table 3.52 EXPORTS AS A % OF DOMESTIC WINE OUTPUT IN CHINA, 2000-2006* .....
..................................................................................................................................................101
4 SWOT ANALYSIS ..............................................................................................102
4.1 Strengths.......................................................................................................................................................102
4.2 Weaknesses ..................................................................................................................................................102
4.3 Opportunities ..............................................................................................................................................103
4.4 Threats ..........................................................................................................................................................104
5 LEADING COMPANY PROFILES...................................................................105
5.1 China National Cereals, Oils & Foodstuffs Import & Export Corporation (COFCO)...........105
5.1.1 COFCO: Company Details ..................................................................................................................105
5.1.2 COFCO: Company Background .........................................................................................................106
5.1.3 COFCO: Company Divisions..............................................................................................................109
5.1.4 COFCO: Company Subsidiaries .........................................................................................................114
5.1.5 COFCO: Wineries ................................................................................................................................119
5.1.6 COFCO: Recent Developments ..........................................................................................................120
5.1.7 COFCO: Brand Strategies ....................................................................................................................120
5.1.8 COFCO: Financial Results...................................................................................................................121
Table 5.1 COFCO: BROAD FINANCIAL RESULTS, 2002-2005................................................121
Table 5.2 COFCO: SECTORAL FINANCIAL RESULTS, 2002-2004........................................121
5.2 Gansu Huangtai Wine-Marketing Industry Co., Ltd. ......................................................................122
5.2.1 Gansu Huangtai Wine-Marketing Industry: Company Details ......................................................122
5.2.2 Gansu Huangtai Wine-Marketing Industry: Company Background & Products .......................122
5.2.3 Gansu Huangtai Wine-Marketing Industry: Financial Results ......................................................122
Table 5.3 GANSU HUANGTAI WINE-MARKETING INDUSTRY CO., LTD.: FINANCIAL
RESULTS, 2002-2004*....................................................................................................................................123
5.3 Gansu Mogao Industrial Development Co., Ltd. ...............................................................................124
5.3.1 Gansu Mogao Industrial Development: Company Details .............................................................124
5.3.2 Gansu Mogao Industrial Development: Company Background & Products...............................124
5.3.3 Gansu Mogao Industrial Development: Financial Results .............................................................124
Table 5.4 GANSU MOGAO INDUSTRIAL DEVELOPMENT CO., LTD.: FINANCIAL
RESULTS, 2002-2004*....................................................................................................................................125
5.4 Great Wall Wine Co., Ltd. .......................................................................................................................126
5.4.1 Great Wall: Company Details ..............................................................................................................126
5.4.2 Great Wall: Company Background & Products ...............................................................................126
5.4.3 Great Wall: Financial Results..............................................................................................................127
Table 5.5 CHINA GREAT WALL WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*.....
.......................................................................................................................................................127
5.5 Huaxia Winery Co., Ltd............................................................................................................................128
5.5.1 Huaxia Winery: Company Details ......................................................................................................128
5.5.2 Huaxia Winery: Company Background & Products........................................................................128
5.5.3 Huaxia Winery: Financial Results ......................................................................................................128
Table 5.6 HUAXIA WINERY CO., LTD.: FINANCIAL RESULTS, 2002-2004*....................129
5.6 Minquan Wufeng Wine Co., Ltd. ...........................................................................................................130
5.6.1 Minquan Wufeng Wine: Company Details .......................................................................................130
5.6.2 Minquan Wufeng Wine: Company Background..............................................................................130
5.6.3 Minquan Wufeng Wine: Financial Results .......................................................................................130
Table 5.7 MINQUAN WUFENG WINE CO., LTD.: FINANCIAL RESULTS, 2004*............130
5.7 Sino-French Joint-Venture Dynasty Co., Ltd. ....................................................................................131
5.7.1 Sino-French Joint-Venture Dynasty: Company Details ..................................................................131
5.7.2 Sino-French Joint-Venture Dynasty: Company Background & Products ...................................131
5.7.3 Sino-French Joint-Venture Dynasty: Financial Results ..................................................................132
Table 5.8 SINO-FRENCH JOINT-VENTURE DYNASTY CO., LTD.: FINANCIAL
RESULTS, 2002-2004*....................................................................................................................................132
5.8 Tonghua Grape Wine Co., Ltd. (Yantai COFCO Winery).............................................................133
5.8.1 Tonghua Grape Wine: Company Details ...........................................................................................133
5.8.2 Tonghua Grape Wine: Company Background & Products ............................................................133
5.8.3 Tonghua Grape Wine: Financial Results ...........................................................................................133
Table 5.9 YANTAI COFCO WINERY CO., LTD.: FINANCIAL RESULTS, 2002-2004*...134
Table 5.10 TONGHUA GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*134
5.9 Yantai Changyu Group Co., Ltd. ...........................................................................................................135
5.9.1 Yantai Changyu Group: Company Details ........................................................................................135
5.9.2 Yantai Changyu Group: Company Background & Products .........................................................135
5.9.3 Yantai Changyu Group: Financial Results ........................................................................................136
Table 5.11 YANTAI CHANGYU GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2004*.
..................................................................................................................................................136
Table 5.12 YANTAI CHANGYU PIONEER WINE CO., LTD.: FINANCIAL RESULTS,
2002-2004* ..................................................................................................................................................136
5.10 Yantai Weilong Wine Co., Ltd. .............................................................................................................137
5.10.1 Yantai Weilong Wine: Company Details ........................................................................................137
5.10.2 Yantai Weilong Wine: Company Background & Products..........................................................137
5.10.3 Yantai Weilong Wine: Financial Results ........................................................................................137
Table 5.13 YANTAI WEILONG GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2002-
2004* ..................................................................................................................................................137
6 CONTACTS.........................................................................................................138
6.1 Trade Organisations..................................................................................................................................138
6.1.1 Trade Organisations: China National Cereals, Oils & Foodstuffs Import & Export Corporation
............................................................................................................................................................................138
6.1.2 Trade Organisations: All-China Federation of Industry & Commerce ........................................138
6.1.3 Trade Organisations: China Alcoholic Drinks Industry Association............................................138
6.2 Government Departments ........................................................................................................................139
6.2.1 Government Departments: State Economic and Trade Commission – State Light Industry
Bureau...............................................................................................................................................................139
6.2.2 Government Departments: CNCLI International Co-operation Department ..............................139
7 RELEVANT TRADE FAIRS & EXHIBITIONS...............................................140
7.1 Chengdu International Alcoholic Drink, Soft Drink Processing & Packaging Technology
Show.....................................................................................................................................................................140
7.2 Spring National Sugar & Alcoholic Commodities Fair ....................................................................140
7.3 China International Exhibition on Beverage & Brewery Processing Technology....................140
7.4 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show................................................................140
7.5 The International Exhibition for Food & Drink South China .......................................................140
7.6 International Brew & Beverage Processing Technology & Equipment Exhibition for China
................................................................................................................................................................................141
7.7 Beverage & Beveragetec Shanghai .........................................................................................................141
7.8 PFP – China Drinktec – China International Exhibition on Beverage & Brewery Processing
Technology..........................................................................................................................................................141
APPENDIX A: MARKET BACKGROUND........................................................142
A.1 Fast Facts.....................................................................................................................................................142
A.2 Regions of China .......................................................................................................................................143
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES ...........................................................143
A.3 Demographics.............................................................................................................................................144
A.3.1 Demographics: Total Population........................................................................................................144
Table A.1 TOTAL POPULATION, 1998–2005....................................................................................144
A.3.2 Demographics: Population by Location............................................................................................145
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1998–2005..........................................146
A.3.3 Demographics: Population Breakdown by Location......................................................................146
Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1998–2005...........146
A.3.4 Demographics: Population by Province............................................................................................146
Table A.4 POPULATION BY PROVINCE, 2002-2005.....................................................................147
A.3.5 Demographics: Population Density by Province.............................................................................148
Table A.5 POPULATION DENSITY BY PROVINCE, 2002-2005 ................................................148
A.3.6 Demographics: Population Concentration........................................................................................149
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2005....................................149
A.3.7 Demographics: Population by Gender ..............................................................................................150
Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1998–2005.........................150
A.3.8 Demographics: Population by Age Group........................................................................................150
Table A.7 POPULATION BY AGE GROUP, 1998–2005 .................................................................151
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 1998–2005.....................151
A.4 Consumer Attitudes..................................................................................................................................151
A.4.1 Consumer Attitudes: Overview..........................................................................................................151
A.4.2 Consumer Attitudes: Response to Political Change .......................................................................152
A.4.2 Consumer Attitudes: Response to Economic Change....................................................................152
A.4.3 Consumer Attitudes: Changes in Lifestyle .......................................................................................153
A.5 Consumer Wealth .....................................................................................................................................158
A.5.1 Consumer Wealth: GDP and Cost of Living....................................................................................158
Table A.9 GDP AND COST OF LIVING INDEX, 1998–2005.........................................................160
A.5.2 Consumer Wealth: Provincial Differences in GDP ........................................................................160
Table 1.10 GDP RANKED BY PROVINCE, 1998–2005 ...............................................................161
A.5.3 Consumer Wealth: GDP Growth by Province .................................................................................162
Table A.11 GDP GROWTH RANKED BY PROVINCE, 1998–2005.........................................162
A.5.4 Consumer Wealth: GDP Per Capita by Province............................................................................162
Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2001-2005....................................163
A.5.5 Consumer Wealth: Concentration of Wealth by Province.............................................................163
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2005................................................164
A.5.6 Consumer Wealth: The Major Cities.................................................................................................164
Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2005 ................................165
A.6 Households ..................................................................................................................................................165
A.6.1 Households: Overview of Household Conditions...........................................................................165
A.6.2 Households: Total Households by Size.............................................................................................166
Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1998–2005 ...............................................166
A.6.3 Households: Total households by Urban/Rural Split .....................................................................167
Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1998–2005 ...........167
A.6.4 Households: Income Earners Per Household...................................................................................167
Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1998–2005
..................................................................................................................................................167
A.7 Employment................................................................................................................................................168
A.7.1 Employment: Number of Workers by Sector...................................................................................168
Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1998–2005........................................168
A.7.2 Employment: Growth by Sector.........................................................................................................168
Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1998–2005.....................................169
A.7.3 Employment: Number of Workers by Gender.................................................................................169
Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1998–2005..........................169
A.7.3 Employment: Number of Workers by Habitation ...........................................................................170
Table A.20 NATIONAL WORKFORCE BY HABITATION, 1998–2005.................................170
A.7.4 Employment: Urban Unemployment ................................................................................................170
Table A.21 URBAN UNEMPLOYMENT RATES, 1998–2005.....................................................170
A.8 Consumer Income .....................................................................................................................................171
A.8.1 Consumer Income: Average Incomes by Sector.............................................................................171
Table A.22 AVERAGE INCOMES BY SECTOR, 1998–2005......................................................171
A.8.2 Consumer Income: Growth by Sector...............................................................................................172
Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1998–2005..........................172
A.8.3 Consumer Income: Average Incomes by Region............................................................................172
Table A.24 AVERAGE INCOMES BY REGION, 1998–2005......................................................173
A.8.4 Consumer Income: Growth by Region..............................................................................................173
Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1998–2005..........................174
A.9 Consumer Market.....................................................................................................................................175
A.9.1 Consumer Market: Spending Trends.................................................................................................175
Table A.26 CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES,
1999–2006* ..................................................................................................................................................175
A.9.2 Consumer Market: Per Capita Consumer Expenditure ..................................................................175
Table A.27 PER CAPITA CONSUMER EXPENDITURE BY BROAD SECTOR AT
CURRENT PRICES, 1999–2006*.................................................................................................................175
A.9.3 Consumer Market: Retail Sales and Consumer Spending.............................................................176
Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE,
1999–2006* ..................................................................................................................................................176
A.9.4 Consumer Market: Urban Income and Spending Compared ........................................................176
Table A.29 AVERAGE ANNUAL INCOME/EXPENDITURE, 1999–2006*...........................176
A.9.5 Consumer Market: Average Urban Weekly Shopping Basket......................................................176
Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2004 .....................................176
A.9.6 Consumer Market: Average Rural Weekly Shopping Basket.......................................................178
Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2004 .....................................178
A.9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared.................179
Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2004 ..............................179
A.10 Exchange Rates........................................................................................................................................180
A.10.1 Exchange Rates: China......................................................................................................................180
Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1998–2005........................................180
A.10.2 Exchange Rates: Hong Kong............................................................................................................180
Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1998–2005........................................180
APPENDIX B: RELEVANT STANDARDS & REGULATIONS......................181
B.1 General Standard for the Labeling of Prepackaged Alcoholic Beverages .................................181
Foreword ..........................................................................................................................................................181
1. Scope ............................................................................................................................................................182
2. Normative references.................................................................................................................................182
3. Terms and definitions................................................................................................................................183
4. Basic requirements .....................................................................................................................................183
5. Indication contents .....................................................................................................................................184
B.2 General Standard for the Labelling of Pre-packaged Foods .........................................................187
Foreword ..........................................................................................................................................................187
General standard for the labeling of prepackaged foods...........................................................................189
B.3 Exporting Wine: Labelling Guidelines for China .............................................................................197
B.4 Procedures of label audit for imported food.......................................................................................201
B.5 Measures for Administration of Alcohol Circulation.......................................................................202
B.6 Regulation of the People’s Republic of China on the Administration of the Import and
Export of Good..................................................................................................................................................207
B.7 Provisional Regulations of the People’s Republic of China on Consumption Tax...................218
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