4th edition Internet, Mail, and Mixed-Mode Surveys The tailored Design Method

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原版pdf。第四版。 Internet, Mail, and Mixed-Mode Surveys The tailored Design Method

Don A. Dillman, Jolene D. Smyth, Leah Melani Christian


ISBN: 978-0-471-69868-5


Description
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.


Table of Contents
1. Turbulent Times for Survey Research.

2. The Tailored Design Method.

3. Coverage and Sampling.

4. The Basics of Crafting Good Questions.

5. Constructing Open and Closed Ended Questions.

6. From Questions to a Questionnaire.

7. Implementation Procedures.

8. When More than One Survey Mode is Needed.

9. Longitudinal and Internet Panel Surveys.

10. Customer Feedback Surveys and Alternative Delivery Technologies.

11. Effects of Sponsorship and the Data Collection Organization.

12. Surveying Businesses and Other Establishments.

13. Dealing with Uncertainty.

References.

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Author Information

Don A. Dillman, PhD, is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy and is also on the faculty of the Social and Economic Sciences Research Center and the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000 and the American Association for Public Opinion Research Award in 2004 for exceptionally distinguished service to the profession.

Jolene D. Smyth, PhD, is an assistant professor in the Survey Research and Methodology Program and the Department of Sociology at the University of Nebraska–Lincoln. Her primary research interests include survey measurement and nonresponse. She has published several articles relevant to these topics in recent years and continues to explore them in her current research.

Leah Melani Christian, PhD, is a Research Associate at the Pew Research Center for the People and the Press. Her primary research interests include mixed-mode surveys, questionnaire design, and the impact of technology on survey research.

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New to This Edition
New update for 2007 includes new internet, visual, and mixed mode guide.  New appendix contains:  the importance of applying visual design theory and concepts to questionnaire construction; principles for conducting web surveys; and principles for designing and implementing mixed-mode surveys (whereby the same questions are asked of different respondents by different survey modes).


The Wiley Advantage
Appeals to all levels and fields of professionals, students and companies desiring to conduct surveys.



Internet, Mail, and Mixed-Mode Surveys The tailored Design Method.pdf (11.92 MB, 需要: 6 个论坛币)

2014-8-23 02:08:04 上传

4th edition, Internet, Mail, and Mixed-Mode Surveys The tailored Design Method
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