Wiley International Encyclopedia of Marketing

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With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.

• The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications
• The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries
• Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate
• Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources
• The encyclopedia is also available online
  

For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover:

• Volume 1: Marketing Strategy
• Volume 2: Marketing Research
• Volume 3: Consumer Behavior
• Volume 4: Advertising and Integrated Communication
• Volume 5: Product Innovation and Management
• Volume 6: International Marketing
  

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Wiley International Encyclopedia of Marketing
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Hardcover: 1732 pages
Publisher: Wiley-Blackwell; 1 edition (February 7, 2011)
Language: English
ISBN-10: 1405161787
ISBN-13: 978-1405161787
Product Dimensions: 10.9 x 7.2 x 8.2 inches
Shipping Weight: 12.1 pounds
http://www.amazon.com/Wiley-International-Encyclopedia-Marketing-Jagdish/dp/1405161787/ref=sr_1_1?ie=UTF8&qid=1411506355&sr=8-1&keywords=Wiley+International+Encyclopedia+of+Marketing

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关键词：Encyclopedia Internation ENCYCLOPEDI Marketing National available marketing reference resources structure

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Wiley International Encyclopedia of Marketing