Supporting New Product or Service Introductions: Location, Marketing, and Word o

【作者(必填)】
Vahideh Sadat Abedi
Mihaylo College of Business and Economics, California State University Fullerton, Fullerton, California 92831
vabedi@fullerton.edu,
Oded Berman
Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada
berman@rotman.utoronto.ca,
Dmitry Krass
Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada
krass@rotman.utoronto.ca
【文题(必填)】
Supporting New Product or Service Introductions: Location, Marketing, and Word of Mouth

【年份(必填)】2014

【全文链接或数据库名称(选填)】http://pubsonline.informs.org/doi/abs/10.1287/opre.2014.1305