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【作者(必填)】Vahideh Sadat AbediMihaylo College of Business and Economics, California State University Fullerton, Fullerton, California 92831
vabedi@fullerton.edu, Oded Berman
Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada
berman@rotman.utoronto.ca, Dmitry Krass
Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada
krass@rotman.utoronto.ca
【文题(必填)】Supporting New Product or Service Introductions: Location, Marketing, and Word of Mouth
【年份(必填)】2014