题号:1
题名:Customer value: The next source for competitive advantage
作者:RB Woodruff
期刊:Journal of the Academy of Marketing Science
年卷页:Volume 25, Number 2 / 1997年3月
电子链接:http://www.springerlink.com/content/387342265x0422lq/fulltext.pdf
题号:2
题名:Reflections on gaining competitive advantage through customer value
作者:A Parasuraman
期刊:Journal of the Academy of Marketing Science
年卷页:Volume 25, Number 2 / 1997年3月
电子链接:http://www.springerlink.com/content/t5776l2219408416/fulltext.pdf
题号:3
题名:Developing a customer value-based theory of the firm
作者:SF Slater
期刊:Journal of the Academy of Marketing Science
年卷页:Volume 25, Number 2 / 1997年3月
电子链接:http://www.springerlink.com/content/bg5036v46592r750/fulltext.pdf
题号:4
题名:Intelligence Generation and Superior Customer Value
作者:SF Slater, JC Narver
期刊:Journal of the Academy of Marketing Science
年卷页:Vol. 28, No. 1, 120-127 (2000)
电子链接:http://jam.sagepub.com/cgi/reprint/28/1/120
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