摩根士丹利 eCommerce 行业深度报告2014-11

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China_eCommerce_BP_20141106.pdf (2.92 MB, 需要: 25 个论坛币)

2014-11-14 09:59:14 上传

2014中国电商行业分析报告
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China Internet
eCommerce: China’s Consumption Growth Engine

China has the world’s largest eCommerce market: The segment is one of the country’s key
economic drivers, and leading competitors are expanding in rural China and creating value. In 2013,
China generated 35% of US$890bn global eCommerce sales, and the value of China’s eCommerce
was equivalent to 3.3% of GDP, the highest percentage globally. As the country’s consumers
embrace the channel and incomes rise, we expect China’s share to expand further. We estimate
China’s sales will rise by a CAGR of 28% in 2013-18 to reach US$1trn, or 50% of the global market.
China is aging and so are its consumers: The implications are broad, and we think companies
need to align themselves to capture the needs of an “older” China. We estimate the number of online
shoppers will exceed 660mn by 2023, with half of the 330mn incremental online shoppers over 40
years old. We think this class of “Digital Hybrid” consumer will account for one third of the online
shopping population and potentially >50% of spend, becoming the driving force of China’s
eCommerce.

Opportunities: China is in the midst of a digital revolution. Leading companies have the opportunity
to 1) drive mass consumption, 2) realign cross-regional imbalances in employment and income, 3)
streamline supply and distribution value chains, reducing inefficiencies, 4) enable data-driven
logistics management, 5) provide sustainable growth for SMEs and rural markets, and 6) integrate
online and offline commerce to accelerate a “different” omni-channel retail experience.

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关键词：ecommerce Commerce 行业深度报告 摩根士丹利 Ecom 电子商务 行业

首次发帖，希望多多支持

内容是什么?

Book_I_Like 发表于 2014-11-14 10:22
内容是什么?

通过消费角度解读电商，预测2018年中国将占世界市场的50%，销售额达一万亿美元。主要分为下面4部分：
1中国拥有世界最大的电子商务市场
2中国正迈入老龄化社会，消费者年龄也在不断增长，消费主体发生变化
3、机遇
4、挑战

第一次发帖居然可以这么贵。。。随便就可以下载到的，为何还要花论坛币下载

东西不错，就是贵啊...

太贵了，

China Internet
eCommerce: China’s Consumption Growth Engine
2014-11
80页，还不错的报告

大大泡泡壮 发表于 2014-11-14 10:35
通过消费角度解读电商，预测2018年中国将占世界市场的50%，销售额达一万亿美元。主要分为下面4部分：
1中 ...

thank you

It  is so enpensive.