关系营销－顶级期刊学术论文－Relationship Marketing

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

RelationshipMarketing

Palmatier, Robert, Rajiv Dant, Dhruv Grewal, and KennethEvans (2006), “Factors Influencing the Effectiveness of Relationship Marketing:A Meta-analysis,” Journal of Marketing,70 (October), 136-153.

Garnefeld, Ina, AndreasEggert, Sabrina V. Helm, and Stephen S. Tax (2013), “Growing ExistingCustomers' Revenue Streams Through Customer Referral Programs,” Journal of Marketing, 77 (4), 17-32

Palmatier, Robert W., Mark B. Houston, Rajiv P. Dant, and DhruvGrewal (2013), “Relationship Velocity: Toward A Theory of Relationship Dynamics,”Journal of Marketing, 77 (1), 13-30

Wetzel, Hauke A., MaikHammerschmidt, and Alex R. Zablah (2014), “Gratitude versus Entitlement: A DualProcess Model of the Profitability Implications of Customer Prioritization,” Journal of Marketing, 78 (2), 1-19

Godfrey, Andrea, Kathleen Seiders,and Glenn Voss (2011), “Enough is Enough! The Fine Line in ExecutingMultichannel Relational Communication,” Journalof Marketing, 75 (July), 94-109

marketing Velocity+Dynamics+2013_JM.pdf (20.31 MB)

2014-11-20 05:35:09 上传

Wetzel et al_Gratitude versus Entitlement_A Dual Process Model of the Profitabil.pdf (563.58 KB)

2014-11-20 05:31:34 上传

Palmatier Dant Grewal and Evans_Factors influencing effectiveness of relationshi.pdf (335.44 KB)

2014-11-20 05:31:20 上传

Godfrey Seiders and Voss_Enough is Enough_The Fine Line in Executing Multichanne.pdf (464.08 KB)

2014-11-20 05:31:18 上传

garnefeld et al_growing exiwsting customers revenue streams through customer ref.pdf (694.98 KB)

2014-11-20 05:31:16 上传

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏2 回帖

关键词：relationship Marketing relations relation market 关系营销 false Style 论文

支持下

非常不错，感谢！