Consumer Behaviour: A European Outlook

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Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new Innovation In Action feature' will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.

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Leon G. Schiffman-Consumer Behaviour_ A European Outlook-Trans-Atlantic Publicat.pdf (11.59 MB, 需要: 5 个论坛币)

2015-1-1 22:46:47 上传

Consumer Behaviour: A European Outlook
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Paperback: 460 pages
Publisher: Trans-Atlantic Publications, Inc.; 2 edition (March 15, 2012)
Language: English
ISBN-10: 0273736957
ISBN-13: 978-0273736950
Product Dimensions: 7.7 x 0.7 x 10.3 inches
Shipping Weight: 1.9 pounds

• http://www.amazon.com/Consumer-Behaviour-European-Leon-Schiffman/dp/0273736957/ref=sr_1_1_twi_1?ie=UTF8&qid=1420122942&sr=8-1&keywords=Consumer+Behaviour%3A+A+European+Outlook
  

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关键词：Behaviour European Consumer Outlook outloo principles marketers attention concepts critical

Consumer Behaviour

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Consumer Behaviour: A European Outlook

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