Book 图书名称:The Little Black Book of Innovation: How It Works, How to Do It
Author 作者:Scott D. Anthony
Publisher 出版社:Harvard Business Review Press
Page 页数:355
Publishing Date 出版时间:Dec 27, 2011
Language 语言:English
Size 大小:2 MB
Format 格式:pdf 文字版
ISBN:1422171728, 9781422171721
Edition: 第1版 搜索过论坛,没有该文档
Innovation may be the hottest discipline around todayin business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable.
No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth.
This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps:
- Finding insight
- Generating ideas
- Building businesses
- Strengthening innovation prowess in your workforce and organization
With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.
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