Book 图书名称:Strategic Management:Concepts and Cases, Global Edition
Author 作者: Fred David
Publisher 出版社:Pearson Education Limited
Page 页数:688
Publishing Date 出版时间:Oct 17, 2014
Language 语言:English
Size 大小:6 MB
Format 格式:pdf文字版
ISBN:1292016892, 9781292016894
Edition:第15版 搜索过论坛,没有该文档
For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
== Table of contents ==
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