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[行为经济学] Why Nudge?: The Politics of Libertarian Paternalism(epub格式) [推广有奖]

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Product DescriptionReview
"A provocative challenge to the fixed mindsets of left and right alike."—Kirkus Reviews

(Kirkus Reviews)
From the Author
Can there be anything libertarian about paternalism? Isn’t “libertarian paternalism” a contradiction in terms?

Libertarian paternalism is no contradiction. All over the world, people are recognizing that we can adopt approaches that preserve freedom of choice, but that also steer people in helpful directions. Consider a GPS: you can ignore it if you want, but it gives you a route that is often pretty sensible. So, too, a restaurant might highlight healthful meals and put them in a special part of the menu. If so, it is engaging in libertarian paternalism. An employer might automatically enroll you in a savings plan or a health care plan—but allow you to opt out. That’s a form of libertarian paternalism. The government might give people certain warnings, designed to reduce the risks associated with smoking or texting while driving. If the goal is to steer people in directions that will make their lives longer, then the government is engaged in libertarian paternalism. There’s no contradiction in combining freedom of choice with a little steering. And because it's a form of “choice architecture,” impossible to avoid, steering is pretty much inevitable.

Should people be allowed to make mistakes? Are there times when they shouldn’t?

Sure, people should be allowed to make mistakes. We learn from what we do, even if our decisions don’t turn out so well. If our choices don’t affect anyone else, freedom of choice is a good place to start. But it isn’t a good place to end. If people really are making catastrophic decisions, and if the benefits of preventing the catastrophe clearly outweigh the costs, we might be able to overcome the presumption in favor of freedom of choice.



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关键词:Paternalism Libertarian Politics politic Nudge challenge anything freedom helpful people

(The Storrs Lectures Series) Cass R. Sunstein-Why Nudge__ The Politics of Libert.rar

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  • (The Storrs Lectures Series) Cass R. Sunstein-Why Nudge__ The Politics of Libertarian Paternalism-Yale University Press (2014).epub

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bajjio 发表于 2015-7-10 23:22:41 |只看作者 |坛友微信交流群
本书也有对应的中文版,是中信出版社的。

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江村北鸥 发表于 2015-7-12 09:21:49 |只看作者 |坛友微信交流群
bajjio 发表于 2015-7-10 23:22
本书也有对应的中文版,是中信出版社的。

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