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[国际财务管理] [免费下载] International Business, Global 8th Edition   [推广有奖]

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楼主
behappie 发表于 2015-7-12 23:36:07 |AI写论文

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International Business
A Managerial Perspective
Global 8th Edition

Authors: Ricky W. Griffin, Michael W. Pustay
Pages: 624
Format: PDF

Published: 25/04/2014
Published by: Pearson

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.


MyManagementLab for International Business is a total learning package.MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.


I. The World’s Marketplaces

1. An Overview of International Business

2. Global Marketplaces and Business Centers

3. Legal, Technological, Accounting, and Political Environments

4. The Role of Culture

5. Ethics and Social Responsibility in International Business

II. The International Environment

6. International Trade and Investment

7. The International Monetary System and the Balance of Payments

8. Foreign Exchange and International Financial Markets

9. Formulation of National Trade Policies

10. International Cooperation Among Nations

III. Managing International Business

11. International Strategic Management

12. Strategies for Analyzing and Entering Foreign Markets

13. International Strategic Alliances

14. International Organization Design and Control

15. Leadership and Employee Behavior in International Business

IV. Managing International Business Operations

16. International Marketing

17. International Operations Management

18. International Financial Management

19. International Human Resource Management and Labor Relations



下载: International Business 8e.rar (94.74 MB) 本附件包括:

  • International Business 8e.pdf


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关键词:Internation Business National Edition editio Business

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weiger123 企业认证  发表于 2015-7-12 23:44:12
谢谢楼主分享

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behappie 发表于 2015-7-12 23:53:38
weiger123 发表于 2015-7-12 23:44
谢谢楼主分享
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adxl888 发表于 2015-7-13 09:02:16
谢谢楼主分享楼主辛苦了

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Enthuse 发表于 2015-7-15 02:18:07
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fin-qq 发表于 2015-7-17 15:32:12
谢谢分享啊! 7月18日论坛要改版了. 要多回来走走~小心不要迷路!

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