Strategic Marketing in Fragile Economic Conditions provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis. A timely and relevant scholarly resource, this publication is of use to business professionals, academicians, researchers, and graduate students aiming to stay abreast of the latest theories, research, and strategic models for business success during difficult economic times.
Amazon详细介绍:http://www.amazon.cn/Strategic-Marketing-in-Fragile-Economic-Conditions-Samanta-Irene/dp/1466662328/ref=sr_1_1?s=books&ie=UTF8&qid=1444150246&sr=1-1&keywords=Strategic+Marketing+in+Fragile+Economic+Conditions
Strategic Marketing in Fragile Economic Conditions:
Strategic Marketing in Fragile Economic Conditions-IGI Global (2014).pdf
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