【2011】Media Today: An Introduction to Mass Communication [推广有奖]

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luojscd 发表于 2015-10-21 20:13:54

Thanks !

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zgq.8026 发表于 2015-10-21 20:59:28

很好的一本书，感谢分享

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小陆家嘴 发表于 2015-10-22 06:35:16

Media Today: An Introduction to Mass Communication 4th

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uandi 发表于 2015-10-22 22:00:15

thanks a lot

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jiangzhongyu 发表于 2015-10-23 17:17:40

Media Today, Fourth Edition is built around four key concepts:
A media systems approach allows students to understand the interconnected cultural, political, and economic forces that shape media they encounter every day. Unique insights into media trends give students an insider's perspective on how media industries are responding to changes from globalization to social networking. Focus on digital convergence shows in each chapter how digital media is transforming traditional mass media such as newspapers, magazines, and television. A media literacy goal encourages and builds critical skills to make students more informed and engaged citizens in our media-driven society.
Completely revised with updated examples, new case studies, and new online video resources, the 4th edition of Media Today connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industries have blurred together with digital convergence.