case: seven-eleven in taiwan: adaption of convenience

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IVEY的CASE，原版案例全文

7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments
PDF原件就不传了，如果有需要的请发短消息，1000个论坛币
https://hbr.org/product/7-eleven-in-taiwan-adaptation-of-convenience-store/an/W12804-HCB-ENG
OR

https://www.iveycases.com/ProductView.aspx?id=53961



另外提一句，如果有需要非洲埃及家电厂收购案和企业内部管理的答案，我有这个标准答案。https://www.iveycases.com/ProductView.aspx?id=54333
Olympic Group Acquisition of IDEAL
Marina Apaydin, Hend Mostafa
Product Number:
9B12M047
Publication Date:
05/09/2012
Revised Date:
04/23/2012
Length:
12 pages
Product Type:
Case (Field)
Source:
Ivey

Olympic Group (OG) was an Egyptian white goods giant that made products such as water heaters, fans, and cookers. In 1997, OG decided to buy IDEAL, a large state-owned white goods firm. Being a monopoly in its markets, IDEAL had a strong brand name and market share, which made it very attractive for OG. Also, the products that IDEAL produced — refrigerators and washing machines — complemented OG’s products. A year after the acquisition, OG had to deal with several issues such as integrating the employees of the two companies, boosting employees’ productivity, changing IDEAL’s brand image, and improving IDEAL’s products. Accordingly, within the next month, the CEO had to decide whether to start by changing IDEAL’s brand image or integrating the employees of the two companies. He also had to consider how and when to integrate the employees of the two companies without affecting overall performance. What methods should he use to boost the employees’ productivity, especially at IDEAL? What areas needed to be worked on in order to improve the IDEAL brand image without affecting its market share? What changes in IDEAL’s products were required to sustain its competitiveness and market share?

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关键词：convenience convenienc Conven Taiwan Seven taiwan