Advances in Customer Relationship Management

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Advances in Customer Relationship Management

Edited by Daniel Catalan-Matamoros, ISBN 978-953-51-0516-9, 154 pages, Publisher: InTech, Chapters published April 11, 2012 under CC BY 3.0 license
DOI: 10.5772/1795
Edited Volume

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.

• BOOK CONTENTS
• BOOK EDITOR
• MOST DOWNLOADED CHAPTERS
• HOW TO LINK
  

• Chapter 1  An Overview to Customer Relationship Managementby Daniel Catalán-Matamoros
• Chapter 2  Customer Relationship Management and Business Intelligenceby Aida Habul and Amila Pilav-Velić
• Chapter 3  Investigating Customers' Perceptions Towards Text Messaging Services as a CRM Mediumby Nichaya Suntornpithug and Pasu Suntornpithug
• Chapter 4  Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Valueby Namita Bhatnagar
• Chapter 5  Business Intelligence Through Personalised Location-Aware Service Deliveryby Tanko Ishaya
• Chapter 6  Development of a Service Framework for Library Users from Customer Relationship Management Perspectiveby Shiow-Luan Wang
• Chapter 7  Dual Approach to the Modelling Single Product Demand Curves in the Next Best Offer CRM Problemby Džulijana Popović
• Chapter 8  Business Intelligence in Telecoms Industry: A Service Oriented Approachby Tanko Ishaya and Musiliudeen Folarin
  

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏0 回帖

关键词：relationship Management Managemen relations Customer management customers important published outline