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英文文献：Impact Of Supermarket Product Differentiaion With Asymmetric Information On Consumer Behavior-信息不对称下超市产品差异化对消费者行为的影响
英文文献作者：Webster, Suzanne L.,Canning, Patrick N.
英文文献摘要：
Study examines empirical evidence behind significant growth of private label food products by linking individual household food purchase data with advertising data for brand and private label food products. Research formulates a competing hypothesis: 1) does consumer response to relative advertising intensities affect market share or 2) is success of private label due solely to price considerations.
通过将个人家庭食品购买数据与品牌和自有标签食品的广告数据联系起来，研究了自有标签食品显著增长背后的实证证据。研究提出了一种竞争性假设:1)消费者对相关广告强度的反应是否会影响市场份额? 2)自有品牌的成功仅仅取决于价格因素。
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