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英文文献：Food Product Recalls, Agbiotech And Consumer Response: The Case Of Starlink-食品召回、农业生物技术和消费者反应:Starlink事件
英文文献作者：Vickner, Steven S.,Marks, Leonie A.,Kalaitzandonakes, Nicholas G.
英文文献摘要：
Using a conditional nonlinear AIDS model and three years of syndicated, national-level weekly point-of-purchase scanner data, we empirically estimate the consumer response to the Starlink recall while controlling for relative prices, per capita real expenditure, holidays, post-recall demand trends and the media. In the salted snacks product category, acute media coverage reduced the expenditure share for the recalled products and those shares nearly recovered 12 months post-recall. Expenditure shares in the chili seasonings product category were unaffected by the recall and media coverage.
使用一个条件非线性AIDS模型和三年的联合的、国家级的每周购买点扫描器数据，我们在控制相对价格、人均实际支出、假期、召回后的需求趋势和媒体的同时，对消费者对Starlink召回的反应进行了实证估计。在咸味零食类产品中，媒体的密集报道降低了召回产品的支出份额，召回12个月后，该份额几乎恢复。辣椒调味产品类别的支出份额未受召回事件和媒体报道的影响。
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