Auction experiments at locations in the US and Canada are used to determine consumers' willingness to pay for red-meat traceability and other enhanced food characteristics. Consumers in both countries are found to be willing to pay a positive amount for traceability, but would pay even more if traceability were bundled with other characteristics such as animal welfare or enhanced food safety. The results suggest a larger Canadian market for traceability, on a percentage basis, for beef than in the US.

在美国和加拿大的一些地方进行的拍卖实验，被用来确定消费者是否愿意为红肉的可追溯性和其他增强的食品特性付费。研究发现，两国的消费者都愿意为可追溯性支付正金额，但如果可追溯性与动物福利或强化食品安全等其他特性捆绑在一起，他们会付出更多。这一结果表明，按百分比计算，加拿大的牛肉可追溯性市场比美国更大。