Collis (1994) also states that
meta-capabilities can go on ad infinitum; there
is a kind of infinite wave of capability to renew
the capability that renews the capability, etc.
He also suggests that ultimately to outperform
competitors, firms do need to deploy these
meta-capabilities: ‘the capability that wins
tomorrow is the capability to develop the
capability to develop the capability that
innovates faster (or better), and so on’ (Collis
1994, 148).