美国大学的研究方法课件及推荐的6篇文献

阅读文献题目，
NO 1.A Paradigm for Developing Better Measures of Marketing Constructs
No2.Key Aspects of Organizational Buying
No4.The Critical Incident Technique in Service Research
No5.Negative Spillover in Brand Portfolios Exploring the Antecedents of Asymmetric Effects
No6.Cultural Differences in Brand Extension Evaluation The Influenc of Analytic versus Holistic Thinking
No7.Culture and Systems of Thought  Holistic Versus Analytic Cognition
No8.Brand Dilution_ When Do New Brands Hurt Existing Brands_

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