What Is Marketing_ - Alvin J. Silk [推广有奖]

3关注
1粉丝

已卖：452份资源

本科生

还不是VIP/贵宾

威望: 0 级
论坛币: 958 个
通用积分: 85.4560
学术水平: 1 点
热心指数: 6 点
信用等级: 1 点
经验: 16170 点
帖子: 45
精华: 0
在线时间: 88 小时
注册时间: 2014-11-7
最后登录: 2023-1-21

楼主

halfteas 发表于 2016-9-27 07:29:31 |AI写论文

是否 +2 论坛币

k人参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

What Is Marketing_ - Alvin J. Silk
ISBN-13: 978-1422104606
ISBN-10: 1422104605
This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.
入门书，比较浅显，西北和哈佛MBA都推荐过。