2013年的书
Studying Social Networks A Guide to Empirical Research
Marina Hennig, Ulrik Brandes, Jürgen Pfeffer, and Ines Mergel
220 pages
Studying Social Networks provides a concise, comprehensive introduction to the process of empirical network research. Students and practitioners new to social research will find easily understandable learning goals, numerous examples, and helpful exercises all in one compact volume. The authors have integrated different disciplinary perspectives, while stressing the importance of substance-specific orientation while studying networks. Scholars will find Studying Social Networks a helpful tool not only for teaching, but also as a guide for their own empirical research.
加个目录:
Table ofcontents
Preface 9
How to Use this Book 11
1 Introduction 13
1.1The Construction of Social Networks 13
1.2Social Network Studies 15
1.2.1The Community Question 15
1.2.2Viral Marketing 20
1.2.3Corporate Networks 21
1.3Exercises 25
2 Research Design 27
2.1Social Networks 29
2.2Networks as Variables 31
2.2.1Explanatory Variables 35
2.2.2Dependent Variables 37
2.3Typology of Networks 47
2.3.1Complete Networks .49
2.3.2Ego-centered Networks 52
2.4Longitudinal Network Studies 55
2.5Summary .57
2.6Exercises .59
3 Data .61
3.1Kinds of Data 62
3.1.1Units and Levels .62
3.1.2Organization .67
3.1.3Which Data for Which Type of Network? .72
3.2Data Collection .75
3.2.1Sources .75
3.2.2Boundary Specification 83
3.2.3Alter Recall 85
3.3Quality Issues 93
3.4Ethical Considerations 97
3.5Summary .99
3.6Exercises 100
4 Analysis 103
4.1Mathematical Representation 104
4.1.1Graphs 106
4.1.2Ego-Centered Networks 109
4.1.3Two-Mode Networks 110
4.2Indexing and Grouping 111
4.2.1Dyads as the Unit of Analysis 112
4.2.2Network Characteristics 118
4.2.3Centrality 123
4.2.4Cohesion 130
4.2.5Roles 134
4.2.6Blockmodeling 137
4.3Modeling 140
4.3.1Idealized Models 141
4.3.2Exponential-Family Random Graph Models 143
4.4Summary 145
4.5Exercises 146
5 Visualization 149
5.1Graphical Representation 151
5.1.1Sociogram 151
5.1.2Sociomatrix 155
5.1.3Two-Mode Network Representations 159
5.2Multivariate Information Visualization 162
5.2.1Substance-Based Layout .165
5.2.2Other Graphical Variables 169
5.3Information Layering 169
5.3.1Filtering 170
5.3.2Level of Detail 174
5.3.3Micro/Macro Reading 175
5.4Summary 177
5.5Exercises 179
6 Summary 183
List of Figures 189
List of Boxes 191
About the Authors 193
Bibliography 195
Index 211