【市场营销与跨文化多样性】Marketing And Multicultural Diversity

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Marketing And Multicultural Diversity (New Perspectives in Marketing)

by C. P. Rao (Editor)



As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These important issues are addressed in this detailed volume, which examines these critical multicultural marketing issues at various geographic national, regional and global levels. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.

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关键词：Marketing Diversity Cultural market multi research marketers countries marketing becoming

谢谢分享楼主威武楼主万岁

Thanks !

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Marketing And Multicultural Diversity

sounds interesting

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good thanks for the sharing.

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