Pro Excel Financial Modeling: Building Models for Technology Startups

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Tom Y. Sawyer, "Pro Excel Financial Modeling: Building Models for Technology Startups"
Apress | 2009 | ISBN: 1430218983 | 304 pages | PDF | 10,8 MB
Learn the business thinking behind financial modeling and execute what you know effectively using Microsoft Excel. Many believe that sales and profitability projections shown in financial models are the keys to success in attracting investors. The truth is that investors will come up with their own projections. The investor wants to understand the assumptions, structure, and relationships within the modeling of a startup. If the investor is satiated, the entrepreneur has successfully demonstrated a complete understanding of the business side of the enterprise. Pro Excel Financial Modeling provides the keys necessary to learn this thinking and to build the models that will illustrate it.
Step–by–step approach to developing financial models in Excel
Extensive case studies and Excel templates provided

What you’ll learn
Learn the business thinking behind successful financial modeling aimed at investors.
Communicate effectively with investors.
Explore advanced modeling with Microsoft Excel, including Cost of Information Technology, Customer ROI, Cost of Sales and Marketing, Cost of Goods Sold, Team and Staffing, Profit and Loss.
Discover best practices for modeling using Microsoft Excel.

Who is this book for?

Anyone who wants to think critically about their business models, communicate these models to investors, and successfully build them in Microsoft Excel will find the information they need within this material. Additional readers who will benefit include entrepreneurs, technologists, and developers who wish to start a business utilizing their technology ideas, and business and technology consultants.
About the Apress Pro Series

The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.

You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard–won solutions to problems you will face in your professional programming career.
Author InformationTom Y. Sawyer Tom Y. Sawyer has a proven track record as a principal architect, leader, and strategist for successful business and technology ventures. He currently provides management and technology consulting services to technology–focused enterprises, specializing in early stage organization, product development, “go to market” strategies, and financial modeling. A serial entrepreneur, Tom founded and sold an Internet data storage dot–com, served as president of a regional Colorado Internet service provider where he directed the strategic sale of the company, and served as the first president of Mover’s Suite Software, today the largest enterprise software and consulting company in the moving industry. He also served as chief technology officer and on the board of directors of Guardian ProStar, a provider of advanced GPS/GIS services to the utility industry. Tom gained Fortune 100 senior management experience as director of information technology for the Martin Marietta Space Launch Systems Titan IV missile program where he received the Outstanding Achievement Award for Information Technology Management in his last year of service. Prior to his Fortune 100 career, he served in progressively more responsible financial management and financial planning positions in banking, technology services, and computer manufacturing. He holds a BSBA degree in finance from the University of Florida.

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关键词：Technology financial Technolog Financia inancial EXCEL financial Modeling Building Technology

Table of Contents

Copyright
Dedication
About the Author
About the Technical Reviewer
Acknowledgments
Introduction
Chapter 1. Business Thinking and Financial Modeling for Technology Startups
Section 1.1. Analyzing, Demonstrating, and Explaining the Value of the Financial Model
Section 1.2. Attracting the Resources You Need to Grow Your Business
Section 1.3. Common Ways of Getting Stuck
Section 1.4. Looking at Startups from the Perspective of Value
Section 1.5. Thinking Critically About the Business and Financial Model
Section 1.6. Summary
Chapter 2. Company Business Model
Section 2.1. Designing a Company
Section 2.2. Business Thinking About Financial Modeling
Section 2.3. Creating the Company Business Model
Section 2.4. Taking the 35,000-Foot View
Section 2.5. Using the Top-Down Approach
Section 2.6. Summary
Chapter 3. The Green Devil Control Systems Business Case
Section 3.1. Founding Green Devil Control Systems
Section 3.2. Giving Birth to the Idea
Section 3.3. Getting the Company Started
Section 3.4. Designing the Company
Section 3.5. Summary
Chapter 4. The Staffing Model
Section 4.1. Business Thinking About Staffing: Evolution or Intelligent Design?
Section 4.2. Reviewing the Staffing Business Case
Section 4.3. Understanding the Critical Components of the Staffing Model
Section 4.4. Planning the Staffing Model
Section 4.5. Using the Building Blocks of the STAFF Model
Section 4.6. Summary
Chapter 5. Sales and Revenue Model
Section 5.1. Business Thinking About Sales and Revenue
Section 5.2. The Products, Services, and Sales Strategy Business Case
Section 5.3. Planning the Sales and Revenue Model
Section 5.4. Exploring the Building Blocks of the REV Model
Section 5.5. Summary
Chapter 6. Cost of Goods Sold and Inventory Model
Section 6.1. Using Business Thinking About COGS
Section 6.2. Considering the Green Devil Control Systems Product Offering and Sales Strategy
Section 6.3. Planning the COGS Model
Section 6.4. Examining the COGS Model's Building Blocks
Section 6.5. Summary
Chapter 7. Cost of Sales and Marketing Model
Section 7.1. Business Thinking about the Cost of Sales and Marketing
Section 7.2. Exploring the Sales and Marketing Strategy Business Case
Section 7.3. Planning the COSM Model
Section 7.4. Using the Building Blocks of the COSM Model
Section 7.5. Summary
Chapter 8. Cost of Product Development Model
Section 8.1. Business Thinking About Product Development
Section 8.2. Product Development Objectives, Strategies, and Tactics
Section 8.3. Developing the Green Devil Control Systems Product Development Strategy
Section 8.4. Planning the DEV Model
Section 8.5. Exploring the Building Blocks of the DEV Model
Section 8.6. Summary
Chapter 9. Operating and Capital Expenditures Models
Section 9.1. Business Thinking About Cash Flow
Section 9.2. Planning the Operating Expenditure (OPEX) Model
Section 9.3. Planning the Capital Expenditure (CAPEX) Model
Section 9.4. Building and Using the OPEX and CAPEX Models
Section 9.5. Exploring the Building Blocks of the OPEX Model
Section 9.6. The Building Blocks of the CAPEX Model
Section 9.7. Summary
Chapter 10. Statements of Profit and Loss and Cash Flow
Section 10.1. Business Thinking about Profit, Loss, and Cash Flow
Section 10.2. Exploring Cash Flow Impacts of the Product Development Strategy Business Case
Section 10.3. Planning the FIN Model
Section 10.4. Understanding the Building Blocks of the FIN Model
Section 10.5. Summary
Chapter 11. Modeling Valuation and Investment with the FIN Model
Section 11.1. Business Thinking about Valuation and Investment
Section 11.2. Exploring the Valuation and Investment Strategy Business Case
Section 11.3. Planning the FIN Model
Section 11.4. Understanding the Building Blocks of the FIN Model
Section 11.5. Summary
Chapter 12. Financial Reporting and Analysis Using the FIN Model
Section 12.1. Business Thinking About Financial Reporting and Analysis
Section 12.2. Understanding the Business Case Impact on Financial Results
Section 12.3. Planning the FIN Model
Section 12.4. Understanding the Building Blocks of the FIN Model
Section 12.5. Summary
Index

Quite good book indeed, thank you man!

Quite good book indeed, thank you man!