发帖
雷达卡
Digital Specters and Phantom Objects
Authors: Mary F.E. Ebeling
Fills an important gap in scholarship on Big Data and its social consequences
Presents a unique examination of Big Data, patient privacy, and health marketing from a sociological perspective
Utilizes a personal and ethnographic lens to investigate how data personhood is constructed
Addresses marketing use of private health information
This highly original book is an ethnographic noir of how Big Data profits from patient private health information. The book follows personal health data as it is collected from inside healthcare and beyond to create patient consumer profiles that are sold to marketers. Primarily told through a first-person noir narrative, Ebeling as a sociologist-hard-boiled-detective, investigates Big Data and the trade in private health information by examining the information networks that patient data traverses. The noir narrative reveals the processes that the data broker industry uses to create data commodities—data phantoms--or the marketing profiles of patients that are bought by advertisers to directly market to consumers. Healthcare and Big Data considers the implications these “data phantoms” have for patient privacy as well as the very real harm that they can cause.
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原版 PDF：
Healthcare and Big Data_Digital Specters and Phantom Objects.pdf
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Healthcare and Big Data_Digital Specters and Phantom Objects.zip
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本附件包括：- Healthcare and Big Data_Digital Specters and Phantom Objects.pdf
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