发帖
雷达卡
International Business and Market Strategies
Authors: Ilan Bijaoui
Suggests new models and innovative ways for SMEs to succeed in an increasingly global marketplace
Highlights opportunities for SMEs to learn from and compete with multinational companies
Discusses the driving forces behind globalization backed by case studies and real-life company experiences
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels.
This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.
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原版 PDF：
SMEs in an Era of Globalization_International Business and Market Strategies.pdf
(1.39 MB, 需要: 12 个论坛币)
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SMEs in an Era of Globalization_International Business and Market Strategies.zip
(1.07 MB, 需要: 12 个论坛币)
本附件包括：- SMEs in an Era of Globalization_International Business and Market Strategies.pdf
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