Marketing Research: An Applied Approach by Naresh K. Malhotra

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English | 12 Jun. 2017 | ISBN: 1292103124 | 976 Pages | PDF (True) | 22 MB
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.

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关键词：Marketing Research Approach Malhotra Applied

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