Marketing Planning: Strategy, Environment and Context

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• Marketing Planning: Strategy, Environment and Context
  
• by Jim Blythe  (Author), Phil Megicks (Author) 1st Edition
• 
  

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https://www.amazon.com/Marketing-Planning-Strategy-Environment-Context/dp/0273724711/ref=sr_1_1?ie=UTF8&qid=1499654870&sr=8-1&keywords=Marketing+Planning%3A+Strategy%2C+Environment+and+Context


Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.

• Paperback: 264 pages
• Publisher: Financal Times Management; 1 edition (July 14, 2010)
• Language: English
  

Jim Blythe, Phil Megicks Marketing Planning Strategy, Environment and Context .pdf (3 MB, 需要: 10 个论坛币)

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