英文文献:Spatial Competition in Private Labels-自有品牌的空间竞争
英文文献作者:Richards, Timothy J.,Hamilton, Stephen F.,Patterson, Paul M.
英文文献摘要:
Previous studies find that private labels increase retailers' bargaining power with manufacturers and allow retailers to price discriminate. We use a spatial discrete choice model to show that retailers also use store brands to create market power through store differentiation, but not as a means of building market share.
以往的研究发现,自有品牌增加了零售商与制造商讨价还价的能力,并允许零售商进行价格歧视。我们使用空间离散选择模型表明,零售商也使用商店品牌通过商店差异化来创造市场力量,但不是作为建立市场份额的手段。