The Dark Side of Social Media : A Consumer Psychology Perspective

相似文件 换一批

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

English | 2018 | ISBN: 1138052566 | 271 Pages | PDF | 3 MB
               
         
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

本帖隐藏的内容

The Dark Side Of Social Media - A Consumer Psychology Perspective.pdf (3 MB, 需要: 10 个论坛币)

2017-12-21 23:45:08 上传

需要: 10 个论坛币  [购买]

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏3 回帖

关键词：social media perspective Psychology Perspectiv Consumer

谢谢分享

thanks for sharing.

kankan

【新书推荐】Financial Modeling An Introductory Guide to Excel and VBA

谢谢分享

thanks