求 A roadmap for driving customer word-of-mouth

【作者(必填)】Timothy Lee Keiningham,  (Department of Marketing, Peter J. Tobin College of Business, St John’s University, New York, New York, USA)

Roland T. Rust,  (Department of Marketing, Robert H. Smith School of Business, University of Maryland, College Park, Maryland, USA)

Bart Lariviere,  (Center for Service Intelligence, Department Innovation, Entrepreneurship and Service Management, Ghent University, Ghent, Belgium)

Lerzan Aksoy,  (Gabelli School of Business, Fordham University, Bronx, New York, USA)

Luke Williams,  (Qualtrics, Provo, Utah, USA)

【文题(必填)】A roadmap for driving customer word-of-mouth

【年份(必填)】2018

【全文链接或数据库名称(选填)】http://www.emeraldinsight.com/do ... 8/JOSM-03-2017-0077