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Pdf版 Building Better Models with JMP -Jim Grayson 手把手教你如何使用JMP Pro做数据分析！
Building Better Models with JMP
®
Pro
Jim Grayson • Sam Gardner • Mia L. Stephens
Contents
Acknowledgments
About This Book
About These Authors
Part 1 Introduction
Chapter 1 Introduction
Overview
Analytics Is Hot!
What You Will Learn
Analytics and Data Mining
How the Book Is Organized
Let’s Get Started
References
Chapter 2 An Overview of the Business Analytics Process
Introduction
Commonly Used Process Models
The Business Analytics Process
Define the Problem
Prepare for Modeling
Modeling
Deploy Model
Monitor Performance
Conclusion
References
Part 2 Preparing for Modeling
Chapter 3 Working with Data
Introduction
JMP Basics
Opening JMP and Getting Started
JMP Data Tables
Examining and Understanding Your Data
Preparing Data for Modeling
Summary and Getting Help in JMP
Exercises
References
Part 3 Model Building
Chapter 4 Multiple Linear Regression
In the News
Representative Business Problems
Preview of End Result
Looking Inside the Black Box: How the Algorithm Works
Example 1: Housing Prices
Applying the Business Analytics Process
Summary
Example 2: Bank Revenues
Applying the Business Analytics Process
Summary
Exercises
References
Chapter 5 Logistic Regression
In the News
Representative Business Problems
Preview of the End Result
Looking Inside the Black Box: How the Algorithm Works
Example 1: Lost Sales Opportunities
Applying the Business Analytics Process
Example 2: Titanic Passengers
Applying the Business Analytics Process
Summary
Key Take-Aways and Additional Considerations
Exercises
References
Chapter 6 Decision Trees
In the News
Representative Business Problems
Preview of the End Result
Looking Inside the Black Box: How the Algorithm Works
Classification Tree for Status
Statistical Details Behind Classification Trees
Other General Modeling Considerations
Exploratory Modeling versus Predictive Modeling
Model Cross-Validation
Dealing with Missing Values
Decision Tree Modeling with Ordinal Predictors
Example 1: Credit Card Marketing
The Study
Applying the Business Analytics Process
Case Summary
Example 2: Printing Press Yield
The Study
Applying the Business Analytics Process
Case Summary
Summary
Exercises
References
Chapter 7 Neural Networks
In the News
Representative Business Problems
Measuring Success
Preview of the End Result
Looking Inside the Black Box: How the Algorithm Works
Neural Networks with Categorical Responses
Example 1: Churn
Applying the Business Analytics Process
Modeling
The Neural Model and Results
Case Summary
Example 2: Credit Risk
Applying the Business Analytics Process
Case Summary
Summary and Key Take-Aways
Exercises
References
Part 4 Model Selection and Advanced Methods
Chapter 8 Using Cross-Validation
Overview
Why Cross-Validation?
Partitioning Data for Cross-Validation
Using a Random Validation Portion
Specifying the Validation Roles for Each Row
K-fold Cross-Validation
Using Cross-Validation for Model Fitting in JMP Pro
Example
Creating Training, Validation, and Test Subsets
Examining the Validation Subsets
Using Cross-Validation to Build a Linear Regression Model
Choosing the Regression Model Terms with Stepwise Regression
Making Predictions
Using Cross-Validation to Build a Decision Tree Model
Fitting a Neural Network Model Using Cross-Validation
Model Comparison
Key Take-Aways
Exercises
References
Chapter 9 Advanced Methods
Overview
Concepts in Advanced Modeling
Bagging
Boosting
Regularization
Advanced Partition Methods
Bootstrap Forest
Boosted Tree
Boosted Neural Network Models
Generalized Regression Models
Maximum Likelihood Regression
Ridge Regression
Lasso Regression
Elastic Net
Key Take-Aways
Exercises
References
Chapter 10 Capstone and New Case Studies
Introduction
Case Study 1: Cell Classification
Stage 1: Define the Problem
Stage 2: Prepare for Modeling
Stage 3: Modeling
Case Study 2: Blue Book for Bulldozers (Kaggle Contest)
Getting to Know the Data
Data Preparation
Modeling
Model Comparison
Next Steps
Case Study 3: Default Credit Card, Presenting Results to Management
Developing a Management Report
Case Study 4: Carvana (Kaggle Contest)
Exercises
References
Appendix
Index
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