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英文文献：Consumer preferences for extra virgin olive oil with country-of-origin and geographical indication labels in Canada-消费者对加拿大原产国和地理标志标签的特级初榨橄榄油的偏好
英文文献作者：Menapace, Luisa,Colson, Gregory,Grebitus, Carola,Facendola, Maria
英文文献摘要：
This paper investigates the impact of geographical origin labels on consumers' preferences. Specifically, we consider the preferences of Canadian consumers for extra virgin olive oils marketed with country-of-origin labels (COOL) and geographical indications (GIs). In contrast to previous studies, by considering a third-country market (a market different from that where production occurs), we can look simultaneously at COOL and GIs and separate the impacts of these two forms of geographical origin labels. We find that, within the context of a high quality value-added commodity such as extra virgin olive oil, consumers value both COOL and GI labels. But, in terms of the fraction of consumers with positive preferences and willingness to pay, COOL labels are valued more by Canadian consumers compared to GI labels. To better account for taste heterogeneity among consumers, we partition the sample on the basis of consumers' choice of shopping location. We find that different consumer groups vary to a large degree in their relative valuations for COOL, GI, and organic olive oils.
本文研究了地理产地标签对消费者偏好的影响。具体来说，我们考虑了加拿大消费者对带有原产国标签(COOL)和地理标志(GIs)的特级初榨橄榄油的偏好。与之前的研究相比，通过考虑第三国家市场(一个与生产发生的市场不同的市场)，我们可以同时考虑COOL和GIs，并分离这两种形式的地理产地标签的影响。我们发现，在高质量的商品，如特级初榨橄榄油的背景下，消费者既重视凉爽的标签，也重视GI标签。但是，就积极偏好和愿意支付的消费者比例而言，加拿大消费者更看重酷品牌，而不是美国品牌。为了更好地解释消费者的品味异质性，我们根据消费者对购物地点的选择对样本进行了划分。我们发现，不同的消费者群体对COOL、GI和有机橄榄油的相对估值存在很大程度的差异。
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