Making Sense of IWOM (Internet Word of Mouth)

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“Making Sense of IWOM”: IWOM White Paper on the Role of Internet Word of Mouth in Driving Purchase DecisionsView more documents from CIC.

Making Sense of IWOM: How IWOM is generated and disseminatedView more documents from CIC.

"Making Sense of IWOM" Topic 3: How Brands Can Participate in Online CommunitiesView more documents from CIC.

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关键词：Internet Intern Making inter makin IMC WOM