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Thefirst report examines the impact of the global economic crisis onbehavioral trends of the wealthy consumer observed since 2005. Itsuggests that while the crisis may be exerting a short-term impact onconsumer behavior, the longer-term trends we have identified over thepast several years will persist.
Inour second report, Insights China proposes a new tool for crafting themost effective business strategy in China, the McKinsey ClusterMap.This methodology groups China’s 800 cities into 22 clusters by takinginto account key elements such as government policies, economiclinkages, consumer behavior and preferences. The study suggests thatutilizing the McKinsey ClusterMap to plan and execute business strategyin China may be much more effective and efficient, compared to, say,utilizing a city tier approach.
To download a copy of the first report in English or Chinese, please click on the following link.
2009 Annual Chinese Consumer Study Part I
2009年度中国消费者调查报告 (一)To download a copy of the second report in English or Chinese, please click on the following link.
2009 Annual Chinese Consumer Study Part II2009年度中国消费者调查报告 (二) 
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