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英文文献：Market Response to a Food Safety Shock: The 2006 Foodborne Illness Outbreak of E. coli O157:H7 Linked to Spinach-市场对食品安全冲击的反应:2006年与菠菜有关的大肠杆菌O157:H7食源性疾病爆发
英文文献作者：Arnade, Carlos Anthony,Calvin, Linda,Kuchler, Fred
英文文献摘要：
In 2006 FDA announced that consumers should not eat fresh spinach in the wake of a large foodborne illness outbreak of E. coli O157:H7. This paper investigates response of consumers to the announcement. We use an AIDS demand model with 5 food safety shock variables and retail scanner data to analyze market response. Even fifteen months after the outbreak, predicted sales of spinach in bags were still down 10 percent from what they would have been in the absense of the food safety shock. After the outbreak, consumers shifted to other leafy greens such as bulk iceberg lettuce, other bulk lettuce, and bagged salads without spinach.
2006年，在大肠杆菌O157:H7大规模食源性疾病爆发后，FDA宣布消费者不应食用新鲜菠菜。本文调查了消费者对公告的反应。我们使用含有5个食品安全冲击变量和零售扫描器数据的艾滋病需求模型来分析市场反应。即使在疫情爆发15个月后，袋装菠菜的预期销量仍比没有食品安全危机时下降了10%。疫情爆发后，消费者转而食用其他绿叶蔬菜，如散装卷心莴苣、其他散装莴苣和不含菠菜的袋装沙拉。
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