[学科前沿] 【2018新书】How to Become a Digital Marketing Hero [推广有奖]

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slowry 发表于 2018-7-28 15:50:28 |只看作者 |坛友微信交流群|倒序 |AI写论文

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How to Become a Digital Marketing Hero
by Rufus Lidman (Author)

About the author
Rufus Lidman is one of Europe's leading Digital Strategists and sought after consultant. On his client list you can find more than 100 companies including Samsung, Mercedes and IKEA. Moreover, Lidman has founded the world association of digital marketing, IAB, and has been the digital advisor for the world's largest advertising association, WFA. Today he is the founder and CEO of AIAR, where he has developed the world's second most downloaded app within Digital Marketing. This book is the analogue version of that app, which is the most loved and searched for application among the 165 countries it exists in today.

About this book
How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies?
This digital guide will turn you into the company's digital hero. Here you will find concrete strategic guidance, valuable advice and practical cases.
The book's three focus areas are:

The digital tools. The different parts of digital marketing, including social media, display advertising, search engine marketing, site strategy and digital CRM.
The digital strategy process. A well-proven method to develop a digital strategy. The 7-step process will show you maximum probability of achieving the goal in the shortest possible time, with the least possible resources.
The digital measurement. Measurement of the effects and methods to optimize your digital strategy.

This book is written for everyone who wants to reach consumers in a way that is fast, easy and efficient in regards to goal and cost.

Table of contents
Chapter 1: The Digital Tsunami
Uploading the world
Marketers with a worthy cause
A threefold game plan
The digital disposition
To whom it may concern
Chapter 2: The Five Digital Marketing Means
Social Media Marketing
Display Advertising
Search Marketing
Site Strategy
Digital CRM
Summary
Chapter 3: The Path to Success is Paved with Digital Strategy
Step 1: Strategic platform
Step 2: Goals analysis
Step 3: Means analysis
Step 4: Matching
Step 5: Moment of truth
Step 6: Moment of strategy
Step 7: Digital roadmap
Summary
Chapter 4: Digital Audits
The digital background
The digital conditions
The three purposes of digital audits
The digital solution
The digital KPIs
Summary
Chapter 5: The Digital Transformation
The third phase of the digital revolution
The consequences for society
The consequences for industries
The consequences for companies
The consequences for individuals
Summary
Chapter 6: The Largest Empire this World has Ever Known
Digital business in a league of its own
A new era of digital power
Three trends of global digital dominance
But who will rule tomorrow?
Summary
Chapter 7: The Self-Conscious E-Pilog
When boys become bots and man becomes machine
What does this have to do with digital strategy?
The mysterious allure of conscious machines
But can machines really do the things we do?
But can machines really feel the things we feel?
Cogito ergo sum?
Why would anyone want conscious machines?
Why wouldn’t anyone want conscious machines?

Length: 180 pages
Publisher: Clink Street Publishing (July 3, 2018)
Language: English
ISBN-10: 1912562219
ISBN-13: 978-1912562213