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英文文献：Valuation of New Products in the Face of Consumer Income Disparity-新产品估值面临消费者收入差距
英文文献作者：Pofahl, Geoffrey M.,Richards, Timothy J.,Tonsor, Glynn T.
英文文献摘要：
The objective of this research is to begin exploring the welfare effects of new food product introductions and to determine whether such effects vary depending on the income classification of the customer base to which the products are introduced. In other words, when new products are introduced to both high- and low-income markets, is there a significant difference in estimated welfare effects that can be attributed to differences in consumer-base income levels? In an application involving new bottled juice introductions, we do, in fact, find notable differences in welfare effects accruing to different income-class cohorts. Our results provide important evidence of the need for an even greater understanding of new product welfare effects and how these effects vary across population groups and certain new product claims.
本研究的目的是开始探索新食品引入的福利效应，并确定这种效应是否因产品引入的客户群的收入分类而不同。换句话说，当新产品同时进入高、低收入市场时，可归因于消费者基础收入水平差异的估计福利效应是否存在显著差异?在一项涉及新的瓶装果汁推介的申请中，我们确实发现，对于不同收入阶层的群体，福利效应存在显著差异。我们的研究结果为进一步理解新产品的福利效应以及这些效应如何在不同人群和某些新产品主张中变化提供了重要证据。
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