Run MATRIX procedure:
**************** PROCESS Procedure for SPSS Release 2.13.1 **************
Written by Andrew F. Hayes, Ph.D. www.afhayes.com
Documentation available in Hayes (2013). www.guilford.com/p/hayes3
**************************************************************************
Model = 6
Y = 产品评价
X = 胖模特
M1 = 美感
M2 = 亲密性
Sample size
117
**************************************************************************
Outcome: 美感
Model Summary
R R-sq MSE F df1 df2 p
.2879 .0829 .8063 10.3937 1.0000 115.0000 .0016
Model
coeff se t p LLCI ULCI
constant 4.9407 .4086 12.0926 .0000 4.1314 5.7500
胖模特 -.4838 .1501 -3.2239 .0016 -.7811 -.1866
**************************************************************************
Outcome: 亲密性
Model Summary
R R-sq MSE F df1 df2 p
.3204 .1027 1.9517 6.5220 2.0000 114.0000 .0021
Model
coeff se t p LLCI ULCI
constant 2.2956 .9580 2.3961 .0182 .3977 4.1935
美感 .4652 .1451 3.2066 .0017 .1778 .7526
胖模特 -.1629 .2438 -.6682 .5054 -.6459 .3201
**************************************************************************
Outcome: 产品评价
Model Summary
R R-sq MSE F df1 df2 p
.5846 .3418 .9439 19.5578 3.0000 113.0000 .0000
Model
coeff se t p LLCI ULCI
constant 2.0655 .6828 3.0250 .0031 .7128 3.4183
美感 .5805 .1053 5.5108 .0000 .3718 .7892
亲密性 .0910 .0651 1.3978 .1649 -.0380 .2201
胖模特 -.3842 .1699 -2.2613 .0257 -.7207 -.0476
******************** DIRECT AND INDIRECT EFFECTS *************************
Direct effect of X on Y
Effect SE t p LLCI ULCI
-.3842 .1699 -2.2613 .0257 -.7207 -.0476
Indirect effect(s) of X on Y
Effect Boot SE BootLLCI BootULCI
Total: -.3162 .0972 -.5166 -.1394
Ind1 : -.2809 .0916 -.4804 -.1197
Ind2 : -.0205 .0205 -.0850 .0048
Ind3 : -.0148 .0354 -.1428 .0197
Indirect effect key
Ind1 : 胖模特 -> 美感 -> 产品评价
Ind2 : 胖模特 -> 美感 -> 亲密性 -> 产品评价
Ind3 : 胖模特 -> 亲密性 -> 产品评价
******************** ANALYSIS NOTES AND WARNINGS *************************
Number of bootstrap samples for bias corrected bootstrap confidence intervals:
5000
Level of confidence for all confidence intervals in output:
95.00
------ END MATRIX -----


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